Thinkware Co., Ltd. is a company established in 1997, leading the automotive navigation and dash cam market through its 'iNavi' brand. It has secured a dominant No. 1 position in the domestic automotive aftermarket based on core technologies in Location-Based Services (LBS) and connected services. Recently, the company has been pursuing continuous growth by expanding its business areas into home appliances, outdoor products, and personal mobility. Strong overseas dash cam exports and robust sales of environmental home appliances like robot vacuum cleaners are driving its revenue growth.ThinkwareCo.,Ltd.isacompanyestablishedin1997,leadingtheautomotivenavigationanddashcammarketthroughits'iNavi'brand.IthassecuredadominantNo.1positioninthedomesticautomotiveaftermarketbasedoncoretechnologiesinLocation-BasedServices(LBS)andconnectedservices.Recently,thecompanyhasbeenpursuingcontinuousgrowthbyexpandingitsbusinessareasintohomeappliances,outdoorproducts,andpersonalmobility.Strongoverseasdashcamexportsandrobustsalesofenvironmentalhomeapplianceslikerobotvacuumcleanersaredrivingitsrevenuegrowth.
Key Products/TechnologiesKeyProducts/Technologies
**iNavi Navigation**: Starting with 'iNavi 320', the first PDA-based navigation software in Korea, it provides intuitive navigation services utilizing realistic 3D map data and big data and AI technologies. 'iNavi Extreme 3D' visually represents most buildings and terrains nationwide with near-realism, while the 'T-Link' telematics service offers real-time CCTV, safe driving zone updates, construction alerts, and weather information.**iNaviNavigation**:Startingwith'iNavi320',thefirstPDA-basednavigationsoftwareinKorea,itprovidesintuitivenavigationservicesutilizingrealistic3DmapdataandbigdataandAItechnologies.'iNaviExtreme3D'visuallyrepresentsmostbuildingsandterrainsnationwidewithnear-realism,whilethe'T-Link'telematicsserviceoffersreal-timeCCTV,safedrivingzoneupdates,constructionalerts,andweatherinformation.
**iNavi Dash Cams**: Since the launch of 'iNavi Black', this product line has solidified its position in both domestic and international markets with differentiated quality and technological competitiveness. The latest model, 'iNavi QXD2', features the industry's first A.I. ISP (Image Signal Processing) to analyze light, noise, and object characteristics in driving and parking environments in real-time, intelligently processing video signals. 'iNavi Vision AI' technology enhances object and license plate recognition performance based on accumulated driving data, precisely detecting approaching objects during parking recording and selectively recording only necessary situations.**iNaviDashCams**:Sincethelaunchof'iNaviBlack',thisproductlinehassolidifieditspositioninbothdomesticandinternationalmarketswithdifferentiatedqualityandtechnologicalcompetitiveness.Thelatestmodel,'iNaviQXD2',featurestheindustry'sfirstA.I.ISP(ImageSignalProcessing)toanalyzelight,noise,andobjectcharacteristicsindrivingandparkingenvironmentsinreal-time,intelligentlyprocessingvideosignals.'iNaviVisionAI'technologyenhancesobjectandlicenseplaterecognitionperformancebasedonaccumulateddrivingdata,preciselydetectingapproachingobjectsduringparkingrecordingandselectivelyrecordingonlynecessarysituations.
**Location-Based Services and Map Platform**: Based on years of accumulated map big data and location-based solutions, it supplies map platforms to the automotive electronics and mobility sectors. The company has commercialized 'iNavi WHERE', a connected automotive platform linked with telecommunication companies, and 'iNavi Air', a mobile map service, entering various mobility markets such as finished vehicles, taxi-hailing, designated driver services, and delivery services.**Location-BasedServicesandMapPlatform**:Basedonyearsofaccumulatedmapbigdataandlocation-basedsolutions,itsuppliesmapplatformstotheautomotiveelectronicsandmobilitysectors.Thecompanyhascommercialized'iNaviWHERE',aconnectedautomotiveplatformlinkedwithtelecommunicationcompanies,and'iNaviAir',amobilemapservice,enteringvariousmobilitymarketssuchasfinishedvehicles,taxi-hailing,designateddriverservices,anddeliveryservices.
**Personal Mobility**: The company has entered the personal mobility market by launching various electric kickboard models, including 'iNavi Sports Road Gear GT K1000', 'iNavi Sports Road Gear XT', and 'iNavi Sports Road Gear XT BMS'. These products feature a maximum speed of 25 km/h, dual suspension, wheel-integrated brakes, KC-certified lithium-ion batteries, and Battery Management System (BMS) functions.**PersonalMobility**:Thecompanyhasenteredthepersonalmobilitymarketbylaunchingvariouselectrickickboardmodels,including'iNaviSportsRoadGearGTK1000','iNaviSportsRoadGearXT',and'iNaviSportsRoadGearXTBMS'.Theseproductsfeatureamaximumspeedof25km/h,dualsuspension,wheel-integratedbrakes,KC-certifiedlithium-ionbatteries,andBatteryManagementSystem(BMS)functions.
**Environmental Home Appliances and Others**: Thinkware expands its home appliance business by serving as the domestic distributor and A/S provider for Roborock robot vacuum cleaners. It also offers a diverse range of automotive-related products, including the 'Blue Vent' car air purifier, 'Kaltwin Active' electronic sunshade, and 'Kaltwin KX' and 'KR' tinting films.**EnvironmentalHomeAppliancesandOthers**:ThinkwareexpandsitshomeappliancebusinessbyservingasthedomesticdistributorandA/SproviderforRoborockrobotvacuumcleaners.Italsooffersadiverserangeofautomotive-relatedproducts,includingthe'BlueVent'carairpurifier,'KaltwinActive'electronicsunshade,and'KaltwinKX'and'KR'tintingfilms.
Core AdvantagesCoreAdvantages
**Dominant Market Position and Brand Power**: The 'iNavi' brand has been ranked No. 1 in the navigation sector for 20 consecutive years and in the dash cam sector for 14 consecutive years in the Korea Brand Power Index (K-BPI), securing overwhelming brand recognition and trust in the domestic market. It has also received the 'Korea First Brand Award' for 22 consecutive years in navigation and 14 consecutive years in dash cams, proving high consumer satisfaction.**DominantMarketPositionandBrandPower**:The'iNavi'brandhasbeenrankedNo.1inthenavigationsectorfor20consecutiveyearsandinthedashcamsectorfor14consecutiveyearsintheKoreaBrandPowerIndex(K-BPI),securingoverwhelmingbrandrecognitionandtrustinthedomesticmarket.Ithasalsoreceivedthe'KoreaFirstBrandAward'for22consecutiveyearsinnavigationand14consecutiveyearsindashcams,provinghighconsumersatisfaction.
**Innovative Technology and R&D Capabilities**: The company possesses technological leadership by applying AI object recognition technology based on autonomous driving platforms and deep learning algorithms to dash cams, enhancing recognition accuracy in driving and parking environments. Years of accumulated map big data and location-based solution technologies lead to the supply of map platforms in the automotive electronics and mobility sectors, with continuous R&D driving business expansion.**InnovativeTechnologyandR&DCapabilities**:ThecompanypossessestechnologicalleadershipbyapplyingAIobjectrecognitiontechnologybasedonautonomousdrivingplatformsanddeeplearningalgorithmstodashcams,enhancingrecognitionaccuracyindrivingandparkingenvironments.Yearsofaccumulatedmapbigdataandlocation-basedsolutiontechnologiesleadtothesupplyofmapplatformsintheautomotiveelectronicsandmobilitysectors,withcontinuousR&Ddrivingbusinessexpansion.
**Industry's Largest Distribution Channels and One-Stop Service**: Operating the industry's first brand-owned 'iNavi Premium Stores', it provides differentiated one-stop customer services, including product experience, consultation, purchase, installation, and after-sales service for dash cams, navigation systems, and home appliances. A nationwide sales network and A/S centers ensure reliable after-sales support in case of product malfunction.**Industry'sLargestDistributionChannelsandOne-StopService**:Operatingtheindustry'sfirstbrand-owned'iNaviPremiumStores',itprovidesdifferentiatedone-stopcustomerservices,includingproductexperience,consultation,purchase,installation,andafter-salesservicefordashcams,navigationsystems,andhomeappliances.AnationwidesalesnetworkandA/Scentersensurereliableafter-salessupportincaseofproductmalfunction.
**Global Market Expansion and B2B Partnerships**: Thinkware strengthens its global presence by exporting dash cams to over 30 countries across North America, Europe, and Asia. It has secured large-scale contracts to supply dash cams to international automakers like BMW Global and Mercedes-Benz Korea, demonstrating its B2B capabilities. Furthermore, it is increasing order volumes in the map platform sector through expanded B2B partnerships with telecommunication companies and automakers.**GlobalMarketExpansionandB2BPartnerships**:Thinkwarestrengthensitsglobalpresencebyexportingdashcamstoover30countriesacrossNorthAmerica,Europe,andAsia.Ithassecuredlarge-scalecontractstosupplydashcamstointernationalautomakerslikeBMWGlobalandMercedes-BenzKorea,demonstratingitsB2Bcapabilities.Furthermore,itisincreasingordervolumesinthemapplatformsectorthroughexpandedB2Bpartnershipswithtelecommunicationcompaniesandautomakers.
**Diversified Business Portfolio**: Beyond navigation and dash cams, the company has expanded into various business areas, including environmental home appliances (robot vacuum cleaners, air purifiers), personal mobility (electric kickboards), and automotive tinting films, securing stable growth engines through revenue diversification.**DiversifiedBusinessPortfolio**:Beyondnavigationanddashcams,thecompanyhasexpandedintovariousbusinessareas,includingenvironmentalhomeappliances(robotvacuumcleaners,airpurifiers),personalmobility(electrickickboards),andautomotivetintingfilms,securingstablegrowthenginesthroughrevenuediversification.
Target IndustrieTargetIndustrie
Automotive Aftermarket (Dash Cams, Navigation, Tinting Films, Air Purifiers)AutomotiveAftermarket(DashCams,Navigation,TintingFilms,AirPurifiers)
Home Appliances (Robot Vacuum Cleaners, Environmental Home Appliances)HomeAppliances(RobotVacuumCleaners,EnvironmentalHomeAppliances)
Personal Mobility (Electric Kickboards)PersonalMobility(ElectricKickboards)
Major MarketsMajorMarkets
Singapore, China, JapanSingapore,China,Japan
United Kingdom, Russia, Germany, Greece, EU countriesUnitedKingdom,Russia,Germany,Greece,EUcountries
United States, CanadaUnitedStates,Canada
AustraliaAustralia
BrazilBrazil
Certifications/PatentsCertifications/Patents
Acquisition of patent rights for a method and device for real-image magnification expression according to locationAcquisitionofpatentrightsforamethodanddeviceforreal-imagemagnificationexpressionaccordingtolocation
Acquisition of patents for intersection turning point guidance method and navigation systemAcquisitionofpatentsforintersectionturningpointguidancemethodandnavigationsystem
Acquisition of patents for 3D direction display generation method and deviceAcquisitionofpatentsfor3Ddirectiondisplaygenerationmethodanddevice
Acquisition of patents for surrounding search method and navigation system for route settingAcquisitionofpatentsforsurroundingsearchmethodandnavigationsystemforroutesetting
Acquisition of patents for intersection guidance device and method for navigation systemsAcquisitionofpatentsforintersectionguidancedeviceandmethodfornavigationsystems
Acquisition of patents for route guidance method and system in diverging sectionsAcquisitionofpatentsforrouteguidancemethodandsystemindivergingsections
Establishment of Corporate R&D Center (March 1998)EstablishmentofCorporateR&DCenter(March1998)
Efforts to secure domestic and international patents and intellectual property rights for dash cam, map, and connected platform technologiesEffortstosecuredomesticandinternationalpatentsandintellectualpropertyrightsfordashcam,map,andconnectedplatformtechnologies
Technological development capabilities through subsidiaries iNavi Systems and Thinkware Automotive VI Research InstituteTechnologicaldevelopmentcapabilitiesthroughsubsidiariesiNaviSystemsandThinkwareAutomotiveVIResearchInstitute
Introduction
Location
240 Pangyoyeok-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, South Korea
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Information
240 Pangyoyeok-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, South Korea