Shinwa Rules Co., Ltd. is a Japanese precision measuring instrument manufacturer established in 1971, leveraging the metalworking tradition of the Tsubame-Sanjo region in Niigata Prefecture. The company produces a wide range of measuring tools, including metallic rulers and carpenter's squares, holding a dominant market share of over 70-80% in the Japanese domestic market for stainless steel rulers and squares. It supplies reliable, high-quality products to professionals in various industries such as construction, woodworking, and metalworking, and exports its products to 38 countries worldwide. Through continuous innovation and stringent quality control, the company has established a strong position in the precision measuring tool market.ShinwaRulesCo.,Ltd.isaJapaneseprecisionmeasuringinstrumentmanufacturerestablishedin1971,leveragingthemetalworkingtraditionoftheTsubame-SanjoregioninNiigataPrefecture.Thecompanyproducesawiderangeofmeasuringtools,includingmetallicrulersandcarpenter'ssquares,holdingadominantmarketshareofover70-80%intheJapanesedomesticmarketforstainlesssteelrulersandsquares.Itsuppliesreliable,high-qualityproductstoprofessionalsinvariousindustriessuchasconstruction,woodworking,andmetalworking,andexportsitsproductsto38countriesworldwide.Throughcontinuousinnovationandstringentqualitycontrol,thecompanyhasestablishedastrongpositionintheprecisionmeasuringtoolmarket.
Key Products/TechnologiesKeyProducts/Technologies
Key product categories include metallic rulers, carpenter's squares, vernier calipers, micrometers, levels, thermometers, hygrometers, laser optical apparatuses, chalk lines, circular saw guides, taper gauges, profile gauges, protractors, stud finders, and magnetic tools, offering a broad spectrum of measuring instruments.Keyproductcategoriesincludemetallicrulers,carpenter'ssquares,verniercalipers,micrometers,levels,thermometers,hygrometers,laseropticalapparatuses,chalklines,circularsawguides,tapergauges,profilegauges,protractors,studfinders,andmagnetictools,offeringabroadspectrumofmeasuringinstruments.
Stainless steel rulers adhere to JIS B7516 Grade 1 standards, utilizing hardened and tempered SUS420J2 or SUS304 stainless steel materials.StainlesssteelrulersadheretoJISB7516Grade1standards,utilizinghardenedandtemperedSUS420J2orSUS304stainlesssteelmaterials.
Products feature anti-glare hard chrome coating or matte pearl chrome finish, with laser-etched or deep-etched graduations for superior readability and durability.Productsfeatureanti-glarehardchromecoatingormattepearlchromefinish,withlaser-etchedordeep-etchedgraduationsforsuperiorreadabilityanddurability.
Measurement uncertainty for metallic rulers is 0.02mm for lengths under 1,000mm and 0.06mm for lengths between 1,000mm and 2,000mm.Measurementuncertaintyformetallicrulersis0.02mmforlengthsunder1,000mmand0.06mmforlengthsbetween1,000mmand2,000mm.
The Circular Saw Guide T Slide II 15cm (Model 73711) consists of an iron body, aluminum thrust, and ABS resin/polyacetal resin molded parts, with dimensions of 275 x 325 x 30mm and a weight of 368g.TheCircularSawGuideTSlideII15cm(Model73711)consistsofanironbody,aluminumthrust,andABSresin/polyacetalresinmoldedparts,withdimensionsof275x325x30mmandaweightof368g.
The Miter Rule features 45-degree and 135-degree surfaces, an 8cm ruler, and a Pythagorean scale, with an angle tolerance of 0.1mm over 100mm at 45 degrees, made of stainless steel, measuring 175mm x 62mm x 15mm and weighing 119g.TheMiterRulefeatures45-degreeand135-degreesurfaces,an8cmruler,andaPythagoreanscale,withanangletoleranceof0.1mmover100mmat45degrees,madeofstainlesssteel,measuring175mmx62mmx15mmandweighing119g.
Proprietary technologies include a mass-production technology for calibrating stainless steel rules (patented in 1977), the integration of laser cutting processing machines (by 2013), special surface fabrication using photographic techniques, and precise etching processes on metallic parts.Proprietarytechnologiesincludeamass-productiontechnologyforcalibratingstainlesssteelrules(patentedin1977),theintegrationoflasercuttingprocessingmachines(by2013),specialsurfacefabricationusingphotographictechniques,andpreciseetchingprocessesonmetallicparts.
The company enhances manufacturing efficiency and quality stability through semi-automated production processes, utilizing over 100 welding robots.Thecompanyenhancesmanufacturingefficiencyandqualitystabilitythroughsemi-automatedproductionprocesses,utilizingover100weldingrobots.
Core AdvantagesCoreAdvantages
Precision and quality superiority demonstrated by adherence to JIS B7516 Grade 1 standards and quality assurance through ISO 9000/ISO 9001 and JCSS certifications.PrecisionandqualitysuperioritydemonstratedbyadherencetoJISB7516Grade1standardsandqualityassurancethroughISO9000/ISO9001andJCSScertifications.
Implementation of stringent in-house standards and periodic destruction testing, along with laser-etched graduations and hard chrome finishes, ensuring exceptional product durability and readability.Implementationofstringentin-housestandardsandperiodicdestructiontesting,alongwithlaser-etchedgraduationsandhardchromefinishes,ensuringexceptionalproductdurabilityandreadability.
Dominant market share of over 70-80% in Japan's domestic metallic ruler and square market, coupled with a trusted 'Penguin mark' brand reputation cultivated over 50 years, establishing strong market leadership.Dominantmarketshareofover70-80%inJapan'sdomesticmetallicrulerandsquaremarket,coupledwithatrusted'Penguinmark'brandreputationcultivatedover50years,establishingstrongmarketleadership.
Continuous innovation through monthly new product releases and a diversified portfolio of measuring tools beyond rulers, including calipers, thermometers, and laser devices, meeting diverse customer needs.Continuousinnovationthroughmonthlynewproductreleasesandadiversifiedportfolioofmeasuringtoolsbeyondrulers,includingcalipers,thermometers,andlaserdevices,meetingdiversecustomerneeds.
Establishment of production plants and sales offices in Dalian, China, and a sales office in Illinois, USA, along with active product exports to 38 countries worldwide, building a robust global production and distribution network.EstablishmentofproductionplantsandsalesofficesinDalian,China,andasalesofficeinIllinois,USA,alongwithactiveproductexportsto38countriesworldwide,buildingarobustglobalproductionanddistributionnetwork.
Provision of OEM services, including special calibration markings on machine tools, specialized surface fabrication with photographic techniques, and precise etching processes on metallic parts, leveraging technological expertise for customized solutions.ProvisionofOEMservices,includingspecialcalibrationmarkingsonmachinetools,specializedsurfacefabricationwithphotographictechniques,andpreciseetchingprocessesonmetallicparts,leveragingtechnologicalexpertiseforcustomizedsolutions.
Target IndustriesTargetIndustries
Construction industry for architectural material measurement and building tasks.Constructionindustryforarchitecturalmaterialmeasurementandbuildingtasks.
Woodworking and metalworking industries for precision measurement and processing.Woodworkingandmetalworkingindustriesforprecisionmeasurementandprocessing.
Manufacturing and engineering sectors for precision measurement and quality control.Manufacturingandengineeringsectorsforprecisionmeasurementandqualitycontrol.
Skilled trades professionals for daily work applications.Skilledtradesprofessionalsfordailyworkapplications.
Inspection institutions for precise measurement and calibration services.Inspectioninstitutionsforprecisemeasurementandcalibrationservices.
DIY market for individual users and hobby activities.DIYmarketforindividualusersandhobbyactivities.
Major MarketsMajorMarkets
South AfricaSouthAfrica
China, South Korea, Taiwan, Hong Kong, Thailand, Singapore, Vietnam, Philippines, Malaysia, Indonesia, IndiaChina,SouthKorea,Taiwan,HongKong,Thailand,Singapore,Vietnam,Philippines,Malaysia,Indonesia,India
Norway, Sweden, Germany, United Kingdom, France, Switzerland, Austria, Italy, Spain, RussiaNorway,Sweden,Germany,UnitedKingdom,France,Switzerland,Austria,Italy,Spain,Russia
USA, Canada, MexicoUSA,Canada,Mexico
Australia, New ZealandAustralia,NewZealand
BrazilBrazil
Certifications/PatentsCertifications/Patents
ISO 9000/ISO 9001 Quality Management System certification (acquired in 1999).ISO9000/ISO9001QualityManagementSystemcertification(acquiredin1999).
Accreditation as a manufacturer by JCSS (Japan Calibration Service System) (approved in 2001).AccreditationasamanufacturerbyJCSS(JapanCalibrationServiceSystem)(approvedin2001).
Accreditation of calibration laboratories according to ISO/IEC 17025 international standard.AccreditationofcalibrationlaboratoriesaccordingtoISO/IEC17025internationalstandard.
Capability to provide calibration services for ISO/TS 16949 standard.CapabilitytoprovidecalibrationservicesforISO/TS16949standard.
Accreditation as a manufacturer under the International MRA (Mutual Recognition Arrangement) (approved in 2013).AccreditationasamanufacturerundertheInternationalMRA(MutualRecognitionArrangement)(approvedin2013).
Compliance with RoHS (Restriction of Hazardous Substances) directives.CompliancewithRoHS(RestrictionofHazardousSubstances)directives.
First patent for mass-production technology for calibrating stainless steel rules (acquired in 1977).Firstpatentformass-productiontechnologyforcalibratingstainlesssteelrules(acquiredin1977).
Introduction
Location
3-chōme-18-21 Kōya, Sanjo, Niigata 955-0046, Japan