SHIN Steel is a specialized steel processing and export company, handling everything from procurement to processing and delivery of steel materials with competitive quality, price, and service. The company deals with various cold-rolled and coated steel sheets, demonstrating expertise in the global steel coil center business. Its management focuses on customer-centric sales activities, aiming to fully reflect customer requirements. The company maintains stable raw material procurement through direct transactions with major domestic and international steel manufacturers.SHINSteelisaspecializedsteelprocessingandexportcompany,handlingeverythingfromprocurementtoprocessinganddeliveryofsteelmaterialswithcompetitivequality,price,andservice.Thecompanydealswithvariouscold-rolledandcoatedsteelsheets,demonstratingexpertiseintheglobalsteelcoilcenterbusiness.Itsmanagementfocusesoncustomer-centricsalesactivities,aimingtofullyreflectcustomerrequirements.Thecompanymaintainsstablerawmaterialprocurementthroughdirecttransactionswithmajordomesticandinternationalsteelmanufacturers.
Key Products/TechnologiesKeyProducts/Technologies
Key product categories include PO, CR (Cold Rolled Steel), GI (Galvanized Steel), GA (Galvannealed Steel), GL (Galvalume Steel), EG (Electrolytic Galvanized Steel), STS (Stainless Steel), and VCM (Pre-Painted Steel). The company offers high-value-added steel sheets such as Pre-Painted Metal (PCM) for home appliances and construction, Laminated Steel, Print Coated Steel, Aluminum Coated Steel, Electrical Steel, and Cold Rolled Enameling Steel.KeyproductcategoriesincludePO,CR(ColdRolledSteel),GI(GalvanizedSteel),GA(GalvannealedSteel),GL(GalvalumeSteel),EG(ElectrolyticGalvanizedSteel),STS(StainlessSteel),andVCM(Pre-PaintedSteel).Thecompanyoffershigh-value-addedsteelsheetssuchasPre-PaintedMetal(PCM)forhomeappliancesandconstruction,LaminatedSteel,PrintCoatedSteel,AluminumCoatedSteel,ElectricalSteel,andColdRolledEnamelingSteel.
Processing technologies involve the operation of Slitter Lines and Shear Lines for customized cutting and shearing of steel materials. The production of Cold Rolled Steel with excellent surface configuration and superb mechanical properties for automotive and electronic appliance manufacturing, achieved by pickling hot coils and uniformly cold rolling them to thinner thicknesses. Laminated Steel technology involves laminating printed film onto base metals (CR, GI, EGI) to create sophisticated colors and patterns.ProcessingtechnologiesinvolvetheoperationofSlitterLinesandShearLinesforcustomizedcuttingandshearingofsteelmaterials.TheproductionofColdRolledSteelwithexcellentsurfaceconfigurationandsuperbmechanicalpropertiesforautomotiveandelectronicappliancemanufacturing,achievedbypicklinghotcoilsanduniformlycoldrollingthemtothinnerthicknesses.LaminatedSteeltechnologyinvolveslaminatingprintedfilmontobasemetals(CR,GI,EGI)tocreatesophisticatedcolorsandpatterns.
Embossing PCM technology applies an embossing roll to PCM sheets, providing a luxurious appearance, enhanced corrosion resistance, and a three-dimensional texture. The double-sided embossed type offers greater strength, allowing for reduced material thickness and improved price competitiveness. Electrical steel, a specialized steel, exhibits excellent electro-magnetic properties that effectively minimize energy loss in electrical equipment.EmbossingPCMtechnologyappliesanembossingrolltoPCMsheets,providingaluxuriousappearance,enhancedcorrosionresistance,andathree-dimensionaltexture.Thedouble-sidedembossedtypeoffersgreaterstrength,allowingforreducedmaterialthicknessandimprovedpricecompetitiveness.Electricalsteel,aspecializedsteel,exhibitsexcellentelectro-magneticpropertiesthateffectivelyminimizeenergylossinelectricalequipment.
Aluminum coated steel demonstrates superior heat resistance up to 450°C, with usability up to 600°C, and is widely used in home appliances requiring corrosion and heat resistance due to its superior surface painting. The company's expertise and diverse sourcing enable the provision of custom patterns and colors to meet specific customer demands. The Thailand subsidiary focuses on increasing the utilization rate of automated steel cutting machines and enhancing data analysis capabilities for continuous production process improvement.Aluminumcoatedsteeldemonstratessuperiorheatresistanceupto450°C,withusabilityupto600°C,andiswidelyusedinhomeappliancesrequiringcorrosionandheatresistanceduetoitssuperiorsurfacepainting.Thecompany'sexpertiseanddiversesourcingenabletheprovisionofcustompatternsandcolorstomeetspecificcustomerdemands.TheThailandsubsidiaryfocusesonincreasingtheutilizationrateofautomatedsteelcuttingmachinesandenhancingdataanalysiscapabilitiesforcontinuousproductionprocessimprovement.
Core AdvantagesCoreAdvantages
Delivery of competitive quality, price, and service, leading to maximized customer satisfaction. [cite: database, 3, 34] A minimized steel distribution structure fosters close customer relationships and ensures maximum responsiveness to customer requirements. [cite: database, 34] Continuous efforts toward high quality and cost savings, coupled with strategic steel material trading, secure competitive pricing.Deliveryofcompetitivequality,price,andservice,leadingtomaximizedcustomersatisfaction.[cite:database,3,34]Aminimizedsteeldistributionstructurefostersclosecustomerrelationshipsandensuresmaximumresponsivenesstocustomerrequirements.[cite:database,34]Continuouseffortstowardhighqualityandcostsavings,coupledwithstrategicsteelmaterialtrading,securecompetitivepricing.
Diversified domestic and international sales channels ensuring transaction stability and expansion into various forward industries beyond specific sectors. Strategic market expansion from home appliances to automotive, construction materials, and shipbuilding sectors. Stable procurement of diverse raw materials, including hot-rolled, cold-rolled, and stainless steel, through direct purchases from major domestic steel manufacturers like POSCO, KG Steel, Dongkuk Steel, and Hyundai Steel.Diversifieddomesticandinternationalsaleschannelsensuringtransactionstabilityandexpansionintovariousforwardindustriesbeyondspecificsectors.Strategicmarketexpansionfromhomeappliancestoautomotive,constructionmaterials,andshipbuildingsectors.Stableprocurementofdiverserawmaterials,includinghot-rolled,cold-rolled,andstainlesssteel,throughdirectpurchasesfrommajordomesticsteelmanufacturerslikePOSCO,KGSteel,DongkukSteel,andHyundaiSteel.
Proactive efforts in overseas market development, expanding exports to regions such as Southeast Asia, Europe, and Africa. Establishment of overseas subsidiaries and coil centers in Thailand, Mexico, and Egypt, building a global supply chain and securing competitive advantages through localized strategies. The Mexico subsidiary, in particular, anticipates significant growth driven by the vast North American market.Proactiveeffortsinoverseasmarketdevelopment,expandingexportstoregionssuchasSoutheastAsia,Europe,andAfrica.EstablishmentofoverseassubsidiariesandcoilcentersinThailand,Mexico,andEgypt,buildingaglobalsupplychainandsecuringcompetitiveadvantagesthroughlocalizedstrategies.TheMexicosubsidiary,inparticular,anticipatessignificantgrowthdrivenbythevastNorthAmericanmarket.
Production of various high-quality products, including color steel sheets, galvanized steel sheets, cold-rolled steel sheets, electrical steel sheets, and stainless steel sheets, which demand stringent quality control. Specialization in the steel coil center business, providing processed steel sheets tailored to customer needs. Professionalism of its sales force and the implementation of a systematic quality management system.Productionofvarioushigh-qualityproducts,includingcolorsteelsheets,galvanizedsteelsheets,cold-rolledsteelsheets,electricalsteelsheets,andstainlesssteelsheets,whichdemandstringentqualitycontrol.Specializationinthesteelcoilcenterbusiness,providingprocessedsteelsheetstailoredtocustomerneeds.Professionalismofitssalesforceandtheimplementationofasystematicqualitymanagementsystem.
Target IndustrieTargetIndustrie
Home Appliance Industry: Exterior materials and components for various home appliances, including refrigerator doors, back covers, and boiler hot water tank covers.HomeApplianceIndustry:Exteriormaterialsandcomponentsforvarioushomeappliances,includingrefrigeratordoors,backcovers,andboilerhotwatertankcovers.
Automotive Industry: Car bodies and precision parts.AutomotiveIndustry:Carbodiesandprecisionparts.
Construction Industry: Building materials such as exterior wall panels, general wall cladding materials, roofing, and building structures.ConstructionIndustry:Buildingmaterialssuchasexteriorwallpanels,generalwallcladdingmaterials,roofing,andbuildingstructures.
Chemical and Heavy Industries: Sectors requiring corrosion resistance and heat resistance.ChemicalandHeavyIndustries:Sectorsrequiringcorrosionresistanceandheatresistance.
Electrical Industry: Electrical equipment and related applications.ElectricalIndustry:Electricalequipmentandrelatedapplications.
Furniture Industry: Furniture products requiring aesthetics and precision.FurnitureIndustry:Furnitureproductsrequiringaestheticsandprecision.
Major MarketsMajorMarkets
Egypt, Saudi ArabiaEgypt,SaudiArabia
Vietnam, Thailand, India, Malaysia, Japan, ChinaVietnam,Thailand,India,Malaysia,Japan,China
Turkey, GermanyTurkey,Germany
MexicoMexico
BrazilBrazil
Certifications/PatentsCertifications/Patents
Acquisition of ISO 9001:2015 Quality Management System certification.AcquisitionofISO9001:2015QualityManagementSystemcertification.
Maintenance of ISO 14001 Environmental Management System standard and plans for upgrade to ISO 45001 by 2026.MaintenanceofISO14001EnvironmentalManagementSystemstandardandplansforupgradetoISO45001by2026.
Import and distribution of steel coils meeting Thai Industrial Standards (TIS).ImportanddistributionofsteelcoilsmeetingThaiIndustrialStandards(TIS).
Certification as an excellent technology evaluation company by NICE Information Service.CertificationasanexcellenttechnologyevaluationcompanybyNICEInformationService.
Acquisition and renewal of Management Innovation Type Small and Medium Business (Main-Biz) certification.AcquisitionandrenewalofManagementInnovationTypeSmallandMediumBusiness(Main-Biz)certification.
Awarded the '100 Million Dollar Export Tower' at the 58th Trade Day (2021).Awardedthe'100MillionDollarExportTower'atthe58thTradeDay(2021).
Introduction
Location
174 Mieumsandan 4-ro, Gangseo-gu, Busan, South Korea
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Information
174 Mieumsandan 4-ro, Gangseo-gu, Busan, South Korea