POSCO STEELEON is a specialized surface-treated steel sheet company, exporting galvanized and color steel sheets for automotive parts, home appliances, and building materials globally. [데이터베이스] The company strengthens its technological competitiveness through the development of high-corrosion-resistant products, holding world-class products in the aluminum-coated steel sheet sector. It is an innovative company that launched the 'INFINeLI' color steel sheet brand, emphasizing environmental stewardship and continuous communication with customers to adapt to changes in the steel market paradigm. [데이터베이스, 1]POSCOSTEELEONisaspecializedsurface-treatedsteelsheetcompany,exportinggalvanizedandcolorsteelsheetsforautomotiveparts,homeappliances,andbuildingmaterialsglobally.[데이터베이스]Thecompanystrengthensitstechnologicalcompetitivenessthroughthedevelopmentofhigh-corrosion-resistantproducts,holdingworld-classproductsinthealuminum-coatedsteelsheetsector.Itisaninnovativecompanythatlaunchedthe'INFINeLI'colorsteelsheetbrand,emphasizingenvironmentalstewardshipandcontinuouscommunicationwithcustomerstoadapttochangesinthesteelmarketparadigm.[데이터베이스,1]
Key Products/TechnologiesKeyProducts/Technologies
Its main product lines include highly corrosion-resistant coated steel sheets and color steel sheets that unlock the infinite possibilities of steel.Itsmainproductlinesincludehighlycorrosion-resistantcoatedsteelsheetsandcolorsteelsheetsthatunlocktheinfinitepossibilitiesofsteel.
Coated steel sheets include ALCOSTA, SUPER ALCOSTA, ALSUSTA, MACOSTA, ALZASTA, and PatternMAC, used in automotive parts, home appliances, architectural interior/exterior materials, and construction pipes.CoatedsteelsheetsincludeALCOSTA,SUPERALCOSTA,ALSUSTA,MACOSTA,ALZASTA,andPatternMAC,usedinautomotiveparts,homeappliances,architecturalinterior/exteriormaterials,andconstructionpipes.
Notably, SUPER ALCOSTA is a versatile product applicable to various components such as mufflers, catalytic converters, fuel tanks, and motor cases, developed in collaboration with AP Emissions Technologies for the US automotive exhaust system market.Notably,SUPERALCOSTAisaversatileproductapplicabletovariouscomponentssuchasmufflers,catalyticconverters,fueltanks,andmotorcases,developedincollaborationwithAPEmissionsTechnologiesfortheUSautomotiveexhaustsystemmarket.
Color steel sheets, under the premium brand 'INFINeLI,' feature PosART technology for 'PosMarble' products mimicking natural stone and wood textures, used in architectural exterior and wall materials.Colorsteelsheets,underthepremiumbrand'INFINeLI,'featurePosARTtechnologyfor'PosMarble'productsmimickingnaturalstoneandwoodtextures,usedinarchitecturalexteriorandwallmaterials.
The biomass color steel sheet is an eco-friendly product, the first in Korea to pass UL testing in the US, characterized by the use of high-content biomass paint (over 60%) derived from natural materials.Thebiomasscolorsteelsheetisaneco-friendlyproduct,thefirstinKoreatopassULtestingintheUS,characterizedbytheuseofhigh-contentbiomasspaint(over60%)derivedfromnaturalmaterials.
The company also offers functional products like highly weather-resistant color steel sheets and PosMAC handrails with antibacterial properties, alongside a diverse range of design-oriented color steel sheets including Wood, Zinc, Corten, Stone, Marble.Thecompanyalsooffersfunctionalproductslikehighlyweather-resistantcolorsteelsheetsandPosMAChandrailswithantibacterialproperties,alongsideadiverserangeofdesign-orientedcolorsteelsheetsincludingWood,Zinc,Corten,Stone,Marble.
Core AdvantagesCoreAdvantages
The company's core competitiveness lies in its unique surface treatment technology and premium product lineup.Thecompany'scorecompetitivenessliesinitsuniquesurfacetreatmenttechnologyandpremiumproductlineup.
It provides differentiated value by expanding sales in the high-end market through the 'INFINeLI' brand and PosART technology.Itprovidesdifferentiatedvaluebyexpandingsalesinthehigh-endmarketthroughthe'INFINeLI'brandandPosARTtechnology.
Its possession of world-class products in aluminum-coated steel sheets and capabilities in developing high-corrosion-resistant products are key technological advantages.Itspossessionofworld-classproductsinaluminum-coatedsteelsheetsandcapabilitiesindevelopinghigh-corrosion-resistantproductsarekeytechnologicaladvantages.
The company also plays a leading role in developing eco-friendly products, demonstrated by the first UL certification for biomass color steel sheets in Korea and efforts to build solar power generation facilities to achieve its 2050 decarbonization goal.Thecompanyalsoplaysaleadingroleindevelopingeco-friendlyproducts,demonstratedbythefirstULcertificationforbiomasscolorsteelsheetsinKoreaandeffortstobuildsolarpowergenerationfacilitiestoachieveits2050decarbonizationgoal.
Stable quality competitiveness is secured through POSCO's high-quality materials and technological cooperation system.StablequalitycompetitivenessissecuredthroughPOSCO'shigh-qualitymaterialsandtechnologicalcooperationsystem.
The company demonstrated its commitment to and performance in sustainable management by achieving an integrated A (Excellent) rating in the 2024 ESG evaluation.ThecompanydemonstrateditscommitmenttoandperformanceinsustainablemanagementbyachievinganintegratedA(Excellent)ratinginthe2024ESGevaluation.
Significant growth potential in the global market is evident, with sales of color steel sheets for home appliances in India surging approximately 26 times from 2019 to 2024.Significantgrowthpotentialintheglobalmarketisevident,withsalesofcolorsteelsheetsforhomeappliancesinIndiasurgingapproximately26timesfrom2019to2024.
Customer-centric management is a priority, showcasing a diverse lineup of high-end color steel sheets through continuous collaboration with clients.Customer-centricmanagementisapriority,showcasingadiverselineupofhigh-endcolorsteelsheetsthroughcontinuouscollaborationwithclients.
Target IndustrieTargetIndustrie
Key application industries include automotive parts, home appliances, and building materials. [데이터베이스, 2]Keyapplicationindustriesincludeautomotiveparts,homeappliances,andbuildingmaterials.[데이터베이스,2]
In the automotive industry, coated steel sheets are utilized in various components such as mufflers, catalytic converters, fuel tanks, and motor cases.Intheautomotiveindustry,coatedsteelsheetsareutilizedinvariouscomponentssuchasmufflers,catalyticconverters,fueltanks,andmotorcases.
For home appliances, design differentiation using the premium color steel sheet 'INFINeLI' is a core competitive advantage.Forhomeappliances,designdifferentiationusingthepremiumcolorsteelsheet'INFINeLI'isacorecompetitiveadvantage.
As building materials, it provides a wide range of architectural solutions including interior/exterior materials, construction pipes, metal siding, railings, handrails, and wall materials.Asbuildingmaterials,itprovidesawiderangeofarchitecturalsolutionsincludinginterior/exteriormaterials,constructionpipes,metalsiding,railings,handrails,andwallmaterials.
The company is also expanding the application of high-end color steel sheets to target the modular housing and apartment markets.Thecompanyisalsoexpandingtheapplicationofhigh-endcolorsteelsheetstotargetthemodularhousingandapartmentmarkets.
Major MarketsMajorMarkets
South Korea, China, Southeast Asia, Southwest Asia, IndiaSouthKorea,China,SoutheastAsia,SouthwestAsia,India
EuropeEurope
United StatesUnitedStates
Certifications/PatentsCertifications/Patents
The company secures product quality and reliability through various domestic and international certifications.Thecompanysecuresproductqualityandreliabilitythroughvariousdomesticandinternationalcertifications.
It holds KS D 3862 and JIS G 3322 certifications for color steel sheets, and KS D 3030 and Indian BIS certifications for coated steel sheets.ItholdsKSD3862andJISG3322certificationsforcolorsteelsheets,andKSD3030andIndianBIScertificationsforcoatedsteelsheets.
The biomass color steel sheet received the first UL testing approval in Korea, acknowledging its credibility as an eco-friendly product.ThebiomasscolorsteelsheetreceivedthefirstULtestingapprovalinKorea,acknowledgingitscredibilityasaneco-friendlyproduct.
Environmental management performance was recognized with the 'Green Company' certification from the Ministry of Environment in 2013.Environmentalmanagementperformancewasrecognizedwiththe'GreenCompany'certificationfromtheMinistryofEnvironmentin2013.
In 2024, it received an integrated A (Excellent) rating from the Korea ESG Standards Institute, including A for environment, A+ for social, and B+ for governance.In2024,itreceivedanintegratedA(Excellent)ratingfromtheKoreaESGStandardsInstitute,includingAforenvironment,A+forsocial,andB+forgovernance.
Technological competitiveness is strengthened through 21 major R&D achievements in areas such as weather-resistant, antibacterial, non-combustible, and eco-friendly steel sheets.Technologicalcompetitivenessisstrengthenedthrough21majorR&Dachievementsinareassuchasweather-resistant,antibacterial,non-combustible,andeco-friendlysteelsheets.
The company contributes to win-win cooperation by gratuitously transferring patents to small and medium-sized enterprises through POSCO Group's technology sharing events.Thecompanycontributestowin-wincooperationbygratuitouslytransferringpatentstosmallandmedium-sizedenterprisesthroughPOSCOGroup'stechnologysharingevents.
Introduction
Location
173 Cheolgang-ro, Nam-gu, Pohang, Gyeongsangbuk-do, South Korea
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Information
173 Cheolgang-ro, Nam-gu, Pohang, Gyeongsangbuk-do, South Korea