A leading South Korean kitchen and living culture company with 70 years of history, manufacturing and distributing various kitchenware and home appliances such as pressure cookers, air fryers, and kitchen scissors. The company has grown by contributing to people's dietary lives through the development of Korea's first pressure cooker. Actively responding to changing market trends by expanding its product range from traditional kitchen utensils to kitchen appliances. A company strengthening its competitiveness in domestic and international markets through customer satisfaction and product innovation.AleadingSouthKoreankitchenandlivingculturecompanywith70yearsofhistory,manufacturinganddistributingvariouskitchenwareandhomeappliancessuchaspressurecookers,airfryers,andkitchenscissors.Thecompanyhasgrownbycontributingtopeople'sdietarylivesthroughthedevelopmentofKorea'sfirstpressurecooker.Activelyrespondingtochangingmarkettrendsbyexpandingitsproductrangefromtraditionalkitchenutensilstokitchenappliances.Acompanystrengtheningitscompetitivenessindomesticandinternationalmarketsthroughcustomersatisfactionandproductinnovation.
Key Products/TechnologiesKeyProducts/Technologies
Pressure Cookers: The first developed in Korea and holding the top market share, with various models including direct-heat pressure cookers and IH-compatible pressure cookers with a triple-ply structure. The VertuONE model features a 3-stage pressure adjustment lever and a pressure communicator for enhanced user convenience. Enhanced safety through innovative integrated signal weight and strainer technology.PressureCookers:ThefirstdevelopedinKoreaandholdingthetopmarketshare,withvariousmodelsincludingdirect-heatpressurecookersandIH-compatiblepressurecookerswithatriple-plystructure.TheVertuONEmodelfeaturesa3-stagepressureadjustmentleverandapressurecommunicatorforenhanceduserconvenience.Enhancedsafetythroughinnovativeintegratedsignalweightandstrainertechnology.
Pots and Frying Pans: Products made from various metal materials like aluminum and stainless steel, produced using the company's unique gravity die-casting technology. Product lineup includes 5-ply/3-ply Highclad Pentas IH and Highclad Power IH, offering excellent thermal conductivity and heat retention.PotsandFryingPans:Productsmadefromvariousmetalmaterialslikealuminumandstainlesssteel,producedusingthecompany'suniquegravitydie-castingtechnology.Productlineupincludes5-ply/3-plyHighcladPentasIHandHighcladPowerIH,offeringexcellentthermalconductivityandheatretention.
Kitchen and Home Appliances: Air fryer ovens (PN Stainless Steel Air Fryer Oven PAOKA-1700S, TY-A220BCLG, 22L, 1700W) are multi-functional products with rotisserie, food dehydration, and defrosting capabilities. A diverse range of small home appliances including vacuum blenders (PN Signature Vacuum Blender Easy-View, PN Ultra High-Speed Blender), electric rice cookers (PN Cubic Electric Rice Cooker Blanc, PN Handy Electric Rice Cooker Blanc, Full Stainless Electric Pressure Cooker), humidifiers (Airventi Heated Humidifier DX Plus, Airventi Comfort Air Ultrasonic Humidifier, Airventi Mini Humidifier), and induction cooktops (PN New Smart Induction, PN New Portable Induction).KitchenandHomeAppliances:Airfryerovens(PNStainlessSteelAirFryerOvenPAOKA-1700S,TY-A220BCLG,22L,1700W)aremulti-functionalproductswithrotisserie,fooddehydration,anddefrostingcapabilities.Adiverserangeofsmallhomeappliancesincludingvacuumblenders(PNSignatureVacuumBlenderEasy-View,PNUltraHigh-SpeedBlender),electricricecookers(PNCubicElectricRiceCookerBlanc,PNHandyElectricRiceCookerBlanc,FullStainlessElectricPressureCooker),humidifiers(AirventiHeatedHumidifierDXPlus,AirventiComfortAirUltrasonicHumidifier,AirventiMiniHumidifier),andinductioncooktops(PNNewSmartInduction,PNNewPortableInduction).
Kitchen Accessories: Various convenient kitchen items such as kitchen scissors, silicone multi-lids, 5-piece silicone cooking utensil sets, and induction hob protectors.KitchenAccessories:Variousconvenientkitchenitemssuchaskitchenscissors,siliconemulti-lids,5-piecesiliconecookingutensilsets,andinductionhobprotectors.
Core AdvantagesCoreAdvantages
Over 70 Years of History and Tradition: Established in 1954, the company's development and commercialization of Korea's first pressure cooker has built long-standing brand recognition and consumer trust.Over70YearsofHistoryandTradition:Establishedin1954,thecompany'sdevelopmentandcommercializationofKorea'sfirstpressurecookerhasbuiltlong-standingbrandrecognitionandconsumertrust.
Unique Technology and R&D Capabilities: Introduction and establishment of unique gravity die-casting technology in Korea, establishment of a corporate research institute in 2004, and securing patents for enhanced pressure cooker safety technology and development of eco-friendly new materials.UniqueTechnologyandR&DCapabilities:Introductionandestablishmentofuniquegravitydie-castingtechnologyinKorea,establishmentofacorporateresearchinstitutein2004,andsecuringpatentsforenhancedpressurecookersafetytechnologyanddevelopmentofeco-friendlynewmaterials.
Outstanding Design Competitiveness: Multiple domestic and international design awards, including Red Dot Design Awards (including Best of the Best), Good Design Awards, German Design Award, K-Design Award Grand Prize, and IF Design Award Winner.OutstandingDesignCompetitiveness:Multipledomesticandinternationaldesignawards,includingRedDotDesignAwards(includingBestoftheBest),GoodDesignAwards,GermanDesignAward,K-DesignAwardGrandPrize,andIFDesignAwardWinner.
Customer-Centric Management System: 7 consecutive CCM (Consumer Centered Management) certifications from the Korea Fair Trade Commission, operation of '365 Customer Voices,' and provision of pre-service to enhance customer satisfaction.Customer-CentricManagementSystem:7consecutiveCCM(ConsumerCenteredManagement)certificationsfromtheKoreaFairTradeCommission,operationof'365CustomerVoices,'andprovisionofpre-servicetoenhancecustomersatisfaction.
Product Diversification and Online Channel Expansion: Expansion of product lines from traditional kitchenware to kitchen and home appliances, and strengthening market responsiveness through its own PN Mall and entry into global e-commerce platforms like Amazon and eBay.ProductDiversificationandOnlineChannelExpansion:Expansionofproductlinesfromtraditionalkitchenwaretokitchenandhomeappliances,andstrengtheningmarketresponsivenessthroughitsownPNMallandentryintoglobale-commerceplatformslikeAmazonandeBay.
Global Market Expansion Strategy: Strengthening global competitiveness by expanding exports to overseas markets including China, Japan, Southeast Asia, the Americas, Europe, and the Middle East beyond the domestic market.GlobalMarketExpansionStrategy:StrengtheningglobalcompetitivenessbyexpandingexportstooverseasmarketsincludingChina,Japan,SoutheastAsia,theAmericas,Europe,andtheMiddleEastbeyondthedomesticmarket.
Target IndustrieTargetIndustrie
Kitchenware Manufacturing and Distribution IndustryKitchenwareManufacturingandDistributionIndustry
Home Appliance Manufacturing and Distribution IndustryHomeApplianceManufacturingandDistributionIndustry
Selected as a 'Prestigious Long-Lived Company' (SME and Startups Administration)Selectedasa'PrestigiousLong-LivedCompany'(SMEandStartupsAdministration)
G-Win-Win Partnership Excellent Company certification (Gyeonggi Province Governor)G-Win-WinPartnershipExcellentCompanycertification(GyeonggiProvinceGovernor)
Red Dot Design Award Winner and Best of the BestRedDotDesignAwardWinnerandBestoftheBest
Good Design Award selectionGoodDesignAwardselection
German Design Award Special MentionGermanDesignAwardSpecialMention
K-Design Award Grand PrizeK-DesignAwardGrandPrize
IF Design Award WinnerIFDesignAwardWinner
PIN UP Design AwardPINUPDesignAward
Industrial Service Merit Award on Trade DayIndustrialServiceMeritAwardonTradeDay
Korea Technology Innovation Management Grand Prize in Home AppliancesKoreaTechnologyInnovationManagementGrandPrizeinHomeAppliances
Holds patents and utility models in various fields including pressure cookers, kitchenware, appliances, and accessoriesHoldspatentsandutilitymodelsinvariousfieldsincludingpressurecookers,kitchenware,appliances,andaccessories
Established patents for enhanced pressure cooker safety technologyEstablishedpatentsforenhancedpressurecookersafetytechnology
Acquired US UL MarkAcquiredUSULMark
Acquired SME Excellent Product Mark (GQ)AcquiredSMEExcellentProductMark(GQ)
Introduction
Location
620 Byeolmang-ro, Danwon-gu, Ansan-si, Gyeonggi-do, South Korea