N CITRON, Inc. is a company established in April 2000 by a group of audio and signal processing experts. The company has focused on developing digital audio signal processing algorithms and commercializing semiconductor products. It has grown into a leading enterprise in multi-functional full digital audio amplifier chips for digital TVs. Recently, the company has expanded its business into healthcare and the food and beverage (F&B) sectors, including brands like Gordon Ramsay and Godong Gyeongyang, pursuing diversification.NCITRON,Inc.isacompanyestablishedinApril2000byagroupofaudioandsignalprocessingexperts.Thecompanyhasfocusedondevelopingdigitalaudiosignalprocessingalgorithmsandcommercializingsemiconductorproducts.Ithasgrownintoaleadingenterpriseinmulti-functionalfulldigitalaudioamplifierchipsfordigitalTVs.Recently,thecompanyhasexpandeditsbusinessintohealthcareandthefoodandbeverage(F&B)sectors,includingbrandslikeGordonRamsayandGodongGyeongyang,pursuingdiversification.
Key Products/TechnologiesKeyProducts/Technologies
Full Digital Audio Amplifier IC: A technology for direct amplification of digital input signals without separate AD/DA conversion processes. It enables high-quality sound and the integration of DSP audio subsystems into a single chip. High efficiency, reduced heat generation, and the elimination of heatsinks contribute to miniaturization and lightweight design. The company successfully commercialized the NSP Series, the world's first multi-channel full digital audio amplifier utilizing floating-point arithmetic. Key features include Advanced PEQ (APEQ), 96kHz sample data signal processing, multi-band DRC, and post-DRC functions for superior sound quality. Its floating-point arithmetic offers easier filter design and stable operation compared to fixed-point arithmetic. An on-chip loop filter reduces external passive components and ensures stable operation against noise. The product demonstrates high reliability, providing an industry-leading quality level of 6-7ppm.FullDigitalAudioAmplifierIC:AtechnologyfordirectamplificationofdigitalinputsignalswithoutseparateAD/DAconversionprocesses.Itenableshigh-qualitysoundandtheintegrationofDSPaudiosubsystemsintoasinglechip.Highefficiency,reducedheatgeneration,andtheeliminationofheatsinkscontributetominiaturizationandlightweightdesign.ThecompanysuccessfullycommercializedtheNSPSeries,theworld'sfirstmulti-channelfulldigitalaudioamplifierutilizingfloating-pointarithmetic.KeyfeaturesincludeAdvancedPEQ(APEQ),96kHzsampledatasignalprocessing,multi-bandDRC,andpost-DRCfunctionsforsuperiorsoundquality.Itsfloating-pointarithmeticofferseasierfilterdesignandstableoperationcomparedtofixed-pointarithmetic.Anon-chiploopfilterreducesexternalpassivecomponentsandensuresstableoperationagainstnoise.Theproductdemonstrateshighreliability,providinganindustry-leadingqualitylevelof6-7ppm.
Headphone Amplifier IC: A product available in a TSSOP package type.HeadphoneAmplifierIC:AproductavailableinaTSSOPpackagetype.
Healthcare Product Line: Includes beauty and healthcare devices such as Premium Aquapeel, Soundwave Personal sonic vibration massager, Aquapeel (Rowan), and IPL (Rowan).HealthcareProductLine:IncludesbeautyandhealthcaredevicessuchasPremiumAquapeel,SoundwavePersonalsonicvibrationmassager,Aquapeel(Rowan),andIPL(Rowan).
AI Voice Recognition and Audio Processing Semiconductor Solutions for Robotics: Features noise cancellation technology for accurate voice recognition even in noisy environments caused by robot motor operations. The company possesses high-performance audio processors and custom ASIC design capabilities applicable to service robots and humanoid robots.AIVoiceRecognitionandAudioProcessingSemiconductorSolutionsforRobotics:Featuresnoisecancellationtechnologyforaccuratevoicerecognitioneveninnoisyenvironmentscausedbyrobotmotoroperations.Thecompanypossesseshigh-performanceaudioprocessorsandcustomASICdesigncapabilitiesapplicabletoservicerobotsandhumanoidrobots.
Core AdvantagesCoreAdvantages
Leading Technology in Digital Audio Amplifiers: The company holds a technological advantage with the world's first commercialization of the NSP Series, a multi-channel full digital audio amplifier based on floating-point arithmetic. This proprietary technology enables high efficiency, high sound quality, and miniaturization.LeadingTechnologyinDigitalAudioAmplifiers:Thecompanyholdsatechnologicaladvantagewiththeworld'sfirstcommercializationoftheNSPSeries,amulti-channelfulldigitalaudioamplifierbasedonfloating-pointarithmetic.Thisproprietarytechnologyenableshighefficiency,highsoundquality,andminiaturization.
Flexible Fabless Business Model: Focusing on semiconductor chip design and development while outsourcing production ensures an efficient operational structure. This approach allows for rapid adaptation to market changes.FlexibleFablessBusinessModel:Focusingonsemiconductorchipdesignanddevelopmentwhileoutsourcingproductionensuresanefficientoperationalstructure.Thisapproachallowsforrapidadaptationtomarketchanges.
Diversified Business Portfolio: Expansion into healthcare and F&B (Gordon Ramsay, Godong Gyeongyang) beyond its traditional semiconductor business secures revenue stability and new growth engines.DiversifiedBusinessPortfolio:ExpansionintohealthcareandF&B(GordonRamsay,GodongGyeongyang)beyonditstraditionalsemiconductorbusinesssecuresrevenuestabilityandnewgrowthengines.
Strong Customer Base and Export Performance: Supplying products to major domestic electronics companies like Samsung Electronics and LG Electronics, as well as large international TV manufacturers such as TCL and Hisense in China. Consistent growth in audio system semiconductor sales is driven by increased demand from market reopening and the expansion of AI voice services.StrongCustomerBaseandExportPerformance:SupplyingproductstomajordomesticelectronicscompanieslikeSamsungElectronicsandLGElectronics,aswellaslargeinternationalTVmanufacturerssuchasTCLandHisenseinChina.ConsistentgrowthinaudiosystemsemiconductorsalesisdrivenbyincreaseddemandfrommarketreopeningandtheexpansionofAIvoiceservices.
Technological Expansion into Robotics and AI: Leveraging its experience in consumer electronics semiconductor design to evolve into a specialized ASIC design company for robotics and mobility. The company provides semiconductor solutions for robot voice recognition, audio processing, and power management.TechnologicalExpansionintoRoboticsandAI:LeveragingitsexperienceinconsumerelectronicssemiconductordesigntoevolveintoaspecializedASICdesigncompanyforroboticsandmobility.Thecompanyprovidessemiconductorsolutionsforrobotvoicerecognition,audioprocessing,andpowermanagement.
Intellectual Property (IP) Utilization and Royalty Revenue Model: A licensing agreement for IP rights with fabless company Wellang for semiconductor chip manufacturing secures royalty revenue and forms a basis for global market expansion.IntellectualProperty(IP)UtilizationandRoyaltyRevenueModel:AlicensingagreementforIPrightswithfablesscompanyWellangforsemiconductorchipmanufacturingsecuresroyaltyrevenueandformsabasisforglobalmarketexpansion.
Target IndustrieTargetIndustrie
Digital TV and Display Industry: Applicable to various flat panel display products, including FPD TVs, monitor TVs, and LCD/PDP TVs.DigitalTVandDisplayIndustry:Applicabletovariousflatpaneldisplayproducts,includingFPDTVs,monitorTVs,andLCD/PDPTVs.
Audio and Acoustic Equipment Industry: Including high-quality audio systems such as desktop audio, home theaters, and speakers.AudioandAcousticEquipmentIndustry:Includinghigh-qualityaudiosystemssuchasdesktopaudio,hometheaters,andspeakers.
Healthcare and Beauty Industry: Beauty and medical devices like Aquapeel, sonic vibration massagers, and IPL.HealthcareandBeautyIndustry:BeautyandmedicaldeviceslikeAquapeel,sonicvibrationmassagers,andIPL.
Robotics Industry: Robot systems requiring voice recognition and audio processing technologies, such as service robots and humanoid robots.RoboticsIndustry:Robotsystemsrequiringvoicerecognitionandaudioprocessingtechnologies,suchasservicerobotsandhumanoidrobots.
Food and Beverage (F&B) and Franchise Industry: Operating Gordon Ramsay brand restaurants and F&B franchise businesses like Godong Gyeongyang and Bonghyajane Kitchen.FoodandBeverage(F&B)andFranchiseIndustry:OperatingGordonRamsaybrandrestaurantsandF&BfranchisebusinesseslikeGodongGyeongyangandBonghyajaneKitchen.
Major MarketsMajorMarkets
ChinaChina
TurkeyTurkey
Certifications/PatentsCertifications/Patents
Execution of an exclusive license agreement for IP (intellectual property rights), including patents, for semiconductor chip manufacturing with Wellang.ExecutionofanexclusivelicenseagreementforIP(intellectualpropertyrights),includingpatents,forsemiconductorchipmanufacturingwithWellang.
Possession of technology for digital audio signal processing algorithm development and its application in semiconductor products.Possessionoftechnologyfordigitalaudiosignalprocessingalgorithmdevelopmentanditsapplicationinsemiconductorproducts.
Successful commercialization of the world's first multi-channel full digital audio amplifier NSP Series using floating-point arithmetic.Successfulcommercializationoftheworld'sfirstmulti-channelfulldigitalaudioamplifierNSPSeriesusingfloating-pointarithmetic.
Technologies for high-quality sound implementation, including APEQ, 96kHz sample data signal processing, multi-band DRC, and floating-point arithmetic.Technologiesforhigh-qualitysoundimplementation,includingAPEQ,96kHzsampledatasignalprocessing,multi-bandDRC,andfloating-pointarithmetic.
Custom ASIC design capabilities for robot voice recognition, audio processing, and power management.CustomASICdesigncapabilitiesforrobotvoicerecognition,audioprocessing,andpowermanagement.
Introduction
Location
19 Eonju-ro 148-gil, Gangnam District, Seoul, South Korea
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Information
19 Eonju-ro 148-gil, Gangnam District, Seoul, South Korea