Information
16-9 Poseok-ro, Naenam-myeon, Gyeongju, Gyeongsangbuk-do, South Korea
+82 54-748-2192
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Overview
- Summary
- MS Autotech is a specialized automotive body parts company, striving for new leaps through continuous innovation in technology. The company's management philosophy centers on creation, change, and trust, contributing to society through transparent management, community service, and a sound labor-management culture. It operates as a holding company, managing automotive body parts manufacturing and supply businesses through its domestic and international subsidiaries.MS Autotech is a specialized automotive body parts company, striving for new leaps through continuous innovation in technology. The company's management philosophy centers on creation, change, and trust, contributing to society through transparent management, community service, and a sound labor-management culture. It operates as a holding company, managing automotive body parts manufacturing and supply businesses through its domestic and international subsidiaries.
- Key Products/Technologies
- Its main products are essential safety and structural components for vehicle bodies, forming the car's framework. Production includes Floor-type (large), Side-type (medium), and Moving-type (doors, etc.) body parts.Its main products are essential safety and structural components for vehicle bodies, forming the car's framework. Production includes Floor-type (large), Side-type (medium), and Moving-type (doors, etc.) body parts.
- A core technology is the Hot Stamping method, which involves heating steel sheets to over 900℃, pressing them in a mold, and then rapidly cooling them to enhance strength and achieve lightweight properties. This technology offers 3 times the strength and 25% weight reduction compared to cold-rolled pressing, providing superior performance in safety, fuel efficiency, and emissions.A core technology is the Hot Stamping method, which involves heating steel sheets to over 900℃, pressing them in a mold, and then rapidly cooling them to enhance strength and achieve lightweight properties. This technology offers 3 times the strength and 25% weight reduction compared to cold-rolled pressing, providing superior performance in safety, fuel efficiency, and emissions.
- The company developed the world's first eco-friendly, high-fuel-efficiency next-generation hybrid hot stamping technology, combining high-frequency induction heating with electric furnaces to shorten heating times and save energy. It is also developing future mobility technologies, such as electric vehicle battery thermal runaway suppression systems.The company developed the world's first eco-friendly, high-fuel-efficiency next-generation hybrid hot stamping technology, combining high-frequency induction heating with electric furnaces to shorten heating times and save energy. It is also developing future mobility technologies, such as electric vehicle battery thermal runaway suppression systems.
- Various R&D projects are underway, including AI reinforcement learning-based body assembly automation software using digital twin technology, high-frequency TF heating Cu coil cooling technology, and surface treatment technology to extend the lifespan of alumina rollers for hot stamping. Development of lightweight B-pillars based on CFRP dissimilar composite materials and lightweight EV battery cases using recycled CFRP is also in progress.Various R&D projects are underway, including AI reinforcement learning-based body assembly automation software using digital twin technology, high-frequency TF heating Cu coil cooling technology, and surface treatment technology to extend the lifespan of alumina rollers for hot stamping. Development of lightweight B-pillars based on CFRP dissimilar composite materials and lightweight EV battery cases using recycled CFRP is also in progress.
- Core Advantages
- Possession of unique hot stamping technology and mass production know-how, establishing world-class capabilities in this field. Development of proprietary hybrid hot stamping lines and unique heating furnace and press combination equipment technology.Possession of unique hot stamping technology and mass production know-how, establishing world-class capabilities in this field. Development of proprietary hybrid hot stamping lines and unique heating furnace and press combination equipment technology.
- Leading company in vehicle lightweighting and high-strength technology, expanding the application of hot stamping parts in response to strengthened fuel efficiency regulations and the growing EV market. Strengthening its position as a leader in producing high-strength, lightweight body parts.Leading company in vehicle lightweighting and high-strength technology, expanding the application of hot stamping parts in response to strengthened fuel efficiency regulations and the growing EV market. Strengthening its position as a leader in producing high-strength, lightweight body parts.
- Maintaining its status as a primary supplier to Hyundai Motor Group and diversifying its customer base to include global EV manufacturers. Strengthening competitiveness through a stable foundation as a key body parts supplier to Hyundai Motor Group and expanding orders for high-value-added large products.Maintaining its status as a primary supplier to Hyundai Motor Group and diversifying its customer base to include global EV manufacturers. Strengthening competitiveness through a stable foundation as a key body parts supplier to Hyundai Motor Group and expanding orders for high-value-added large products.
- Transition to a holding company structure, enhancing efficiency in group resource allocation and risk management, fostering synergy among affiliates, and leading group growth through future business portfolio expansion. Securing new growth engines by discovering and investing in new businesses such as EVs, battery packaging, smart factories, and logistics.Transition to a holding company structure, enhancing efficiency in group resource allocation and risk management, fostering synergy among affiliates, and leading group growth through future business portfolio expansion. Securing new growth engines by discovering and investing in new businesses such as EVs, battery packaging, smart factories, and logistics.
- Implementation of a total marketing strategy to expand domestic and international market share, strengthening customer responsiveness through company-wide marketing efforts across sales, R&D, production, and quality.Implementation of a total marketing strategy to expand domestic and international market share, strengthening customer responsiveness through company-wide marketing efforts across sales, R&D, production, and quality.
- Target Industrie
- Automotive Industry: Manufacturing and supply of body parts for passenger and commercial vehicles.Automotive Industry: Manufacturing and supply of body parts for passenger and commercial vehicles.
- Future Mobility Industry: Addressing the EV market through the development of electric vehicle battery thermal runaway suppression systems and lightweight EV components.Future Mobility Industry: Addressing the EV market through the development of electric vehicle battery thermal runaway suppression systems and lightweight EV components.
- Smart Factory and Logistics Industry: Pursuing new businesses such as smart logistics and automation equipment through its subsidiary, Myungshin.Smart Factory and Logistics Industry: Pursuing new businesses such as smart logistics and automation equipment through its subsidiary, Myungshin.
- Major Markets
- South Korea, India, ChinaSouth Korea, India, China
- United StatesUnited States
- BrazilBrazil
- Certifications/Patents
- Numerous patents related to hot stamping heating furnaces, heating devices, molds, mold cooling devices, and process technologies.Numerous patents related to hot stamping heating furnaces, heating devices, molds, mold cooling devices, and process technologies.
- Key patents in high-frequency induction heating, electroplastic forming molds, and process technologies.Key patents in high-frequency induction heating, electroplastic forming molds, and process technologies.
- Patents related to high-strength steel part processing, trimming, piercing, door impact beams, center pillars, and other high-safety body structures.Patents related to high-strength steel part processing, trimming, piercing, door impact beams, center pillars, and other high-safety body structures.
- Future mobility-related patents including battery modules and packs, HUD test devices, automated guided vehicles (AGVs), robot grippers, assembly kit boxes, jigs, and multi-material fusion body testing methods.Future mobility-related patents including battery modules and packs, HUD test devices, automated guided vehicles (AGVs), robot grippers, assembly kit boxes, jigs, and multi-material fusion body testing methods.
Introduction
Location
16-9 Poseok-ro, Naenam-myeon, Gyeongju, Gyeongsangbuk-do, South Korea
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