HP Korea (HP Development Company) is a global technology company offering a wide range of hardware products including printers, notebooks, desktops, and monitors. The company is committed to sustainable impact, climate action, human rights protection, and bridging the digital divide. A core strength lies in its innovative AI-powered PC and workstation solutions, coupled with robust security features, specifically tailored for business customers. Its diverse B2B solutions and customer-centric services reinforce its market leadership.HPKorea(HPDevelopmentCompany)isaglobaltechnologycompanyofferingawiderangeofhardwareproductsincludingprinters,notebooks,desktops,andmonitors.Thecompanyiscommittedtosustainableimpact,climateaction,humanrightsprotection,andbridgingthedigitaldivide.AcorestrengthliesinitsinnovativeAI-poweredPCandworkstationsolutions,coupledwithrobustsecurityfeatures,specificallytailoredforbusinesscustomers.ItsdiverseB2Bsolutionsandcustomer-centricservicesreinforceitsmarketleadership.
Key Products/TechnologiesKeyProducts/Technologies
Notebooks: The HP EliteBook series represents premium notebooks for business elites, featuring the latest Intel Core and AMD Ryzen processors. These offer enterprise-grade security with HP Wolf Security and a sophisticated design. The HP ProBook series provides business notebooks with modern design, enterprise-level performance, security, and manageability at a competitive price point. Next-generation AI PC models like the HP EliteBook X G2 and HP EliteBook 6 G2q deliver up to 85 TOPS NPU AI performance and extended battery life, enhancing collaboration environments with HP Smart Sense and AI Noise Reduction features. The HP OmniBook Ultra Flip Laptop is an AI-powered premium notebook with 2nd Gen Intel Core Ultra 5/9 processors, a 14-inch 2.8K OLED 120Hz touch screen, Intel Arc graphics, up to 32GB LPDDR5x RAM, and a 1TB PCIe NVMe TLC SSD.Notebooks:TheHPEliteBookseriesrepresentspremiumnotebooksforbusinesselites,featuringthelatestIntelCoreandAMDRyzenprocessors.Theseofferenterprise-gradesecuritywithHPWolfSecurityandasophisticateddesign.TheHPProBookseriesprovidesbusinessnotebookswithmoderndesign,enterprise-levelperformance,security,andmanageabilityatacompetitivepricepoint.Next-generationAIPCmodelsliketheHPEliteBookXG2andHPEliteBook6G2qdeliverupto85TOPSNPUAIperformanceandextendedbatterylife,enhancingcollaborationenvironmentswithHPSmartSenseandAINoiseReductionfeatures.TheHPOmniBookUltraFlipLaptopisanAI-poweredpremiumnotebookwith2ndGenIntelCoreUltra5/9processors,a14-inch2.8KOLED120Hztouchscreen,IntelArcgraphics,upto32GBLPDDR5xRAM,anda1TBPCIeNVMeTLCSSD.
Desktops and Workstations: Business desktops such as the HP ProDesk 4 Tower G1i and HP EliteDesk 8 Tower G1i are equipped with Intel Core Ultra 5/7 processors, Windows 11, Intel Graphics, DDR5-5600MT/s RAM, and PCIe NVMe SSDs for robust performance. The HP Z Workstation series (Z4 G5, Z6 G5, Z8 G5, Z8 Fury G6i) offers a professional computing environment optimized for AI and machine learning workloads with powerful processors, high-speed memory, and high-end GPUs. These solutions are essential for high-performance tasks like rendering, simulation, and analysis, featuring advanced cooling systems and large memory capacities. Gaming desktops from the OMEN series are also available.DesktopsandWorkstations:BusinessdesktopssuchastheHPProDesk4TowerG1iandHPEliteDesk8TowerG1iareequippedwithIntelCoreUltra5/7processors,Windows11,IntelGraphics,DDR5-5600MT/sRAM,andPCIeNVMeSSDsforrobustperformance.TheHPZWorkstationseries(Z4G5,Z6G5,Z8G5,Z8FuryG6i)offersaprofessionalcomputingenvironmentoptimizedforAIandmachinelearningworkloadswithpowerfulprocessors,high-speedmemory,andhigh-endGPUs.Thesesolutionsareessentialforhigh-performancetaskslikerendering,simulation,andanalysis,featuringadvancedcoolingsystemsandlargememorycapacities.GamingdesktopsfromtheOMENseriesarealsoavailable.
Monitors: Business and professional displays like the HP Series 7 Pro Monitor, HP E27 G5 FHD Monitor, and HP Series 5 Pro QHD USB-C Monitor come in various sizes from 23-inch to 37-inch, with 4K UHD, QHD, and FHD resolutions. They feature IPS panels, AI webcams, integrated noise-canceling microphones, and user color recalibration functions for professional-grade color accuracy. With 99% sRGB and 85% Display P3 color gamut, and HP Eye Ease technology, they ensure visual comfort. EPEAT registration and ENERGY STAR certification highlight their eco-friendly design.Monitors:BusinessandprofessionaldisplaysliketheHPSeries7ProMonitor,HPE27G5FHDMonitor,andHPSeries5ProQHDUSB-CMonitorcomeinvarioussizesfrom23-inchto37-inch,with4KUHD,QHD,andFHDresolutions.TheyfeatureIPSpanels,AIwebcams,integratednoise-cancelingmicrophones,andusercolorrecalibrationfunctionsforprofessional-gradecoloraccuracy.With99%sRGBand85%DisplayP3colorgamut,andHPEyeEasetechnology,theyensurevisualcomfort.EPEATregistrationandENERGYSTARcertificationhighlighttheireco-friendlydesign.
Printers: The HP Color LaserJet Pro MFP 3303fdw printer, an A4 color laser multifunction device, supports duplex printing, copying, scanning, and faxing. As a dynamic security printer, it offers print speeds of up to 25 ppm for A4. The company emphasizes sustainable printing technologies, optimizing power, ink, and waste usage, along with the efficiency of digital printing and ease of recycling. HP Printing Korea serves as a global key R&D hub for HP, leading the development of A3-sized 2D paper printing technology.Printers:TheHPColorLaserJetProMFP3303fdwprinter,anA4colorlasermultifunctiondevice,supportsduplexprinting,copying,scanning,andfaxing.Asadynamicsecurityprinter,itoffersprintspeedsofupto25ppmforA4.Thecompanyemphasizessustainableprintingtechnologies,optimizingpower,ink,andwasteusage,alongwiththeefficiencyofdigitalprintingandeaseofrecycling.HPPrintingKoreaservesasaglobalkeyR&DhubforHP,leadingthedevelopmentofA3-sized2Dpaperprintingtechnology.
AI Technologies: The on-device local AI platform, HP iQ (formerly AI Companion), processes 20 billion parameters to perform various functions such as document summarization, task automation, and file organization. Its on-device architecture enhances security by preventing data transmission outside the device. The company pursues the evolution towards agentic AI, where AI autonomously understands and executes tasks, contributing to the broader adoption of digital twin and AI technologies.AITechnologies:Theon-devicelocalAIplatform,HPiQ(formerlyAICompanion),processes20billionparameterstoperformvariousfunctionssuchasdocumentsummarization,taskautomation,andfileorganization.Itson-devicearchitectureenhancessecuritybypreventingdatatransmissionoutsidethedevice.ThecompanypursuestheevolutiontowardsagenticAI,whereAIautonomouslyunderstandsandexecutestasks,contributingtothebroaderadoptionofdigitaltwinandAItechnologies.
Core AdvantagesCoreAdvantages
Technological Innovation and AI Leadership: Leading the innovation in AI technology through its next-generation AI PC and workstation portfolio. The development of the on-device local AI platform, HP iQ, enhances both work efficiency and security, positioning the company as a pioneer in the transition to agentic AI.TechnologicalInnovationandAILeadership:LeadingtheinnovationinAItechnologythroughitsnext-generationAIPCandworkstationportfolio.Thedevelopmentoftheon-devicelocalAIplatform,HPiQ,enhancesbothworkefficiencyandsecurity,positioningthecompanyasapioneerinthetransitiontoagenticAI.
Sustainability and ESG Management: Implementing a company-wide sustainability strategy that includes carbon emission reduction targets, achieving a circular economy, utilizing ocean-bound plastics, expanding waste equipment and consumables recovery programs, and providing carbon-neutral computing services. Fulfilling social responsibilities through efforts to promote digital equity.SustainabilityandESGManagement:Implementingacompany-widesustainabilitystrategythatincludescarbonemissionreductiontargets,achievingacirculareconomy,utilizingocean-boundplastics,expandingwasteequipmentandconsumablesrecoveryprograms,andprovidingcarbon-neutralcomputingservices.Fulfillingsocialresponsibilitiesthrougheffortstopromotedigitalequity.
Extensive Product Portfolio and B2B Solutions: Offering a diverse range of hardware products including notebooks, desktops, workstations, monitors, and printers, along with customized B2B solutions. Capable of building comprehensive IT environments that meet the complex and varied demands of enterprise customers.ExtensiveProductPortfolioandB2BSolutions:Offeringadiverserangeofhardwareproductsincludingnotebooks,desktops,workstations,monitors,andprinters,alongwithcustomizedB2Bsolutions.CapableofbuildingcomprehensiveITenvironmentsthatmeetthecomplexandvarieddemandsofenterprisecustomers.
Robust Security Features: Providing enterprise-grade security solutions through HP Wolf Security. The on-device AI platform's architecture prevents external data transmission, ensuring reliability in protecting sensitive corporate information.RobustSecurityFeatures:Providingenterprise-gradesecuritysolutionsthroughHPWolfSecurity.Theon-deviceAIplatform'sarchitecturepreventsexternaldatatransmission,ensuringreliabilityinprotectingsensitivecorporateinformation.
Role as a Global R&D Hub: HP Printing Korea serves as a critical global research hub for HP, leading the development of A3 printer technology and playing a significant role in the global expansion of digital twin and AI technologies.RoleasaGlobalR&DHub:HPPrintingKoreaservesasacriticalglobalresearchhubforHP,leadingthedevelopmentofA3printertechnologyandplayingasignificantroleintheglobalexpansionofdigitaltwinandAItechnologies.
Customer-Centric Services and Partnerships: Establishing a comprehensive customer support system including the 'e-Korea Solution Mall' B2B platform, dedicated customer centers, KakaoTalk services, Care Packs, and leasing programs. Expanding service accessibility and social contributions through partnerships with entities like Lotte Hi-Mart and the Seoul Federation of Senior Citizens' Associations.Customer-CentricServicesandPartnerships:Establishingacomprehensivecustomersupportsystemincludingthe'e-KoreaSolutionMall'B2Bplatform,dedicatedcustomercenters,KakaoTalkservices,CarePacks,andleasingprograms.ExpandingserviceaccessibilityandsocialcontributionsthroughpartnershipswithentitieslikeLotteHi-MartandtheSeoulFederationofSeniorCitizens'Associations.
Target IndustriesTargetIndustries
General Enterprises: Providing computing and printing solutions to businesses of various sizes, including large corporations, small and medium-sized enterprises (SMEs), and small business owners.GeneralEnterprises:Providingcomputingandprintingsolutionstobusinessesofvarioussizes,includinglargecorporations,smallandmedium-sizedenterprises(SMEs),andsmallbusinessowners.
Educational Institutions: Operating educational discount stores for students, teachers, and education professionals, and supporting educational programs to bridge the digital divide.EducationalInstitutions:Operatingeducationaldiscountstoresforstudents,teachers,andeducationprofessionals,andsupportingeducationalprogramstobridgethedigitaldivide.
Healthcare Institutions: Offering solutions to enhance digital access and technological utilization.HealthcareInstitutions:Offeringsolutionstoenhancedigitalaccessandtechnologicalutilization.
Design and Engineering: Supporting professional work environments for rendering, simulation, and analysis through high-performance workstations.DesignandEngineering:Supportingprofessionalworkenvironmentsforrendering,simulation,andanalysisthroughhigh-performanceworkstations.
Gaming Industry: Providing products optimized for gaming environments, including OMEN series gaming notebooks, desktops, monitors, and accessories.GamingIndustry:Providingproductsoptimizedforgamingenvironments,includingOMENseriesgamingnotebooks,desktops,monitors,andaccessories.
Printing and Output Industry: Establishing efficient printing environments through 2D and 3D printing technologies, sustainable printing solutions, and document and print support services.PrintingandOutputIndustry:Establishingefficientprintingenvironmentsthrough2Dand3Dprintingtechnologies,sustainableprintingsolutions,anddocumentandprintsupportservices.
Major MarketsMajorMarkets
South Korea, Asia Pacific, Bangladesh, Hong Kong SARSouthKorea,AsiaPacific,Bangladesh,HongKongSAR
Canada, United StatesCanada,UnitedStates
AustraliaAustralia
Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, VenezuelaArgentina,Bolivia,Brazil,Chile,Colombia,Ecuador,Paraguay,Peru,Uruguay,Venezuela
Certifications/PatentsCertifications/Patents
EPEAT Registration and ENERGY STAR Certification: Obtaining certifications as eco-friendly products for monitor lineups, such as the HP Series 7 Pro Monitor.EPEATRegistrationandENERGYSTARCertification:Obtainingcertificationsaseco-friendlyproductsformonitorlineups,suchastheHPSeries7ProMonitor.
MIL-STD 810H Military Standard Testing: Passing military standard tests that certify the robust durability of business notebooks.MIL-STD810HMilitaryStandardTesting:Passingmilitarystandardteststhatcertifytherobustdurabilityofbusinessnotebooks.
Choose Packaging Patent Technology: Securing patented technology through the acquisition of Choose Packaging, enhancing sustainable packaging capabilities.ChoosePackagingPatentTechnology:SecuringpatentedtechnologythroughtheacquisitionofChoosePackaging,enhancingsustainablepackagingcapabilities.
HP Wolf Security: A proprietary technological solution for enterprise-grade security.HPWolfSecurity:Aproprietarytechnologicalsolutionforenterprise-gradesecurity.
HP iQ On-Device AI Platform: Proprietary on-device AI technology that securely processes AI functions in a local environment.HPiQOn-DeviceAIPlatform:Proprietaryon-deviceAItechnologythatsecurelyprocessesAIfunctionsinalocalenvironment.
Leadership in A3 Printer Technology Development: HP Printing Korea's technological strength as a global key R&D hub for A3 printer technology development, contributing to the global adoption of digital twin and AI technologies.LeadershipinA3PrinterTechnologyDevelopment:HPPrintingKorea'stechnologicalstrengthasaglobalkeyR&DhubforA3printertechnologydevelopment,contributingtotheglobaladoptionofdigitaltwinandAItechnologies.
Introduction
Location
83 Uisadang-daero, Yeongdeungpo District, Seoul, South Korea
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Information
83 Uisadang-daero, Yeongdeungpo District, Seoul, South Korea