Information
456 Gangnam-daero, Gangnam District, Seoul, South Korea
+82 2-3438-6799
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Overview
- Summary
- Haatz is an air quality management specialist company established in 1988, primarily engaged in the manufacturing and sales of various air quality management devices, including kitchen hoods, ventilation systems, and air purifiers. The company focuses on providing air care solutions to create comfortable and healthy living environments. It has expanded its business beyond kitchen appliances to encompass air, bathroom, and general lifestyle sectors, proposing smart life solutions. Haatz holds a high domestic market share in the range hood sector and demonstrates strength in its B2B business with major construction companies as key clients.Haatz is an air quality management specialist company established in 1988, primarily engaged in the manufacturing and sales of various air quality management devices, including kitchen hoods, ventilation systems, and air purifiers. The company focuses on providing air care solutions to create comfortable and healthy living environments. It has expanded its business beyond kitchen appliances to encompass air, bathroom, and general lifestyle sectors, proposing smart life solutions. Haatz holds a high domestic market share in the range hood sector and demonstrates strength in its B2B business with major construction companies as key clients.
- Key Products/Technologies
- Ventilation Systems: Haatz offers various models such as the Haatz Stand-type Ventilation Air Purifier Lofa S (HAVP-450HS), Lofa P (HAVP-450H), Wall-mounted Ventilation Air Purifier Hilo W, Hilo S (vertical/horizontal), Ceiling-type Ventilation Air Purifier Kona H, and Kona B. General Ventilation Air Purifiers (for residential use), including models PHES-100P-JMBP/2, PHES-150P-JMBP/2, PHES-200P-JMBP/2, and PHES-250P-JMBP/2, provide residential air quality management products. Commercial Ventilation Air Purifier Kona C (PHES-150E-JM, PHES-250E-JM, PHES-350E-JM, PHES-500E-JM, PHES-800E-JM, PHES-1000E-JM, PHES-1500E-JM, PHES-2000E-JM) offers specialized air quality management solutions for large spaces and multi-use facilities. The company has acquired green technology product certification for its indoor air quality sensing and individual control technology.Ventilation Systems: Haatz offers various models such as the Haatz Stand-type Ventilation Air Purifier Lofa S (HAVP-450HS), Lofa P (HAVP-450H), Wall-mounted Ventilation Air Purifier Hilo W, Hilo S (vertical/horizontal), Ceiling-type Ventilation Air Purifier Kona H, and Kona B. General Ventilation Air Purifiers (for residential use), including models PHES-100P-JMBP/2, PHES-150P-JMBP/2, PHES-200P-JMBP/2, and PHES-250P-JMBP/2, provide residential air quality management products. Commercial Ventilation Air Purifier Kona C (PHES-150E-JM, PHES-250E-JM, PHES-350E-JM, PHES-500E-JM, PHES-800E-JM, PHES-1000E-JM, PHES-1500E-JM, PHES-2000E-JM) offers specialized air quality management solutions for large spaces and multi-use facilities. The company has acquired green technology product certification for its indoor air quality sensing and individual control technology.
- Air Purifiers: Haatz's large-scale air purifiers, Coloa S (HAP-100SW, HAP-200SW-01), specialize in rapidly absorbing and removing ultrafine dust, various pollutants, and harmful chemical substances, optimized for large spaces. The Coloa S+ (HAP-100SW-02, HAP-200SW-02) model is also available. The portable air quality meter Air-on S (HPD-CP1) provides an intuitive air management solution for checking indoor air conditions.Air Purifiers: Haatz's large-scale air purifiers, Coloa S (HAP-100SW, HAP-200SW-01), specialize in rapidly absorbing and removing ultrafine dust, various pollutants, and harmful chemical substances, optimized for large spaces. The Coloa S+ (HAP-100SW-02, HAP-200SW-02) model is also available. The portable air quality meter Air-on S (HPD-CP1) provides an intuitive air management solution for checking indoor air conditions.
- Range Hoods: Haatz offers a diverse range of kitchen hood products with various designs and functions, including the Haatz Slide Gas Range Hood (600mm width), Boutique Glace Hood (BGC-60YL), and Boutique Romance Hood (BRC-60G). The company maintains a high market share of approximately 64% in the domestic range hood market. It holds a patent for an air-purifying photocatalytic range hood, incorporating technology for extended filter lifespan and multi-stage air purification.Range Hoods: Haatz offers a diverse range of kitchen hood products with various designs and functions, including the Haatz Slide Gas Range Hood (600mm width), Boutique Glace Hood (BGC-60YL), and Boutique Romance Hood (BRC-60G). The company maintains a high market share of approximately 64% in the domestic range hood market. It holds a patent for an air-purifying photocatalytic range hood, incorporating technology for extended filter lifespan and multi-stage air purification.
- Built-in Kitchen Appliances and Bathroom Solutions: The company has expanded its business into built-in kitchen appliances like cooktops and bathroom solutions, including bathroom ventilation. It possesses differentiated technologies such as kitchen hood and cooktop interlocking systems. Haatz has received the Korea Consumer Award in the bathroom interior category.Built-in Kitchen Appliances and Bathroom Solutions: The company has expanded its business into built-in kitchen appliances like cooktops and bathroom solutions, including bathroom ventilation. It possesses differentiated technologies such as kitchen hood and cooktop interlocking systems. Haatz has received the Korea Consumer Award in the bathroom interior category.
- Core Advantages
- High Market Share: Haatz secures a dominant market position with over 60% market share in the domestic range hood market. This indicates strong market leadership compared to competitors.High Market Share: Haatz secures a dominant market position with over 60% market share in the domestic range hood market. This indicates strong market leadership compared to competitors.
- Technological Prowess and R&D Capabilities: The company leverages fan and motor technology for high airflow and low noise performance, accumulating technology through collaborative research with its own research institute and external organizations. It possesses innovative technical capabilities, including a patent for an air-purifying photocatalytic range hood and green technology certifications.Technological Prowess and R&D Capabilities: The company leverages fan and motor technology for high airflow and low noise performance, accumulating technology through collaborative research with its own research institute and external organizations. It possesses innovative technical capabilities, including a patent for an air-purifying photocatalytic range hood and green technology certifications.
- Design Development Capability: Haatz operates a dedicated design team to enhance design development alongside product performance. This focus on design provides diverse product aesthetics tailored to various lifestyles, increasing customer satisfaction.Design Development Capability: Haatz operates a dedicated design team to enhance design development alongside product performance. This focus on design provides diverse product aesthetics tailored to various lifestyles, increasing customer satisfaction.
- Robust Distribution Network and B2B Channels: The company has established a strong B2B distribution network with major construction companies and authorized dealers as key clients. Stable revenue streams are generated through special sales channels with leading domestic construction companies such as Daewoo E&C, Samsung C&T, and Hyundai E&C.Robust Distribution Network and B2B Channels: The company has established a strong B2B distribution network with major construction companies and authorized dealers as key clients. Stable revenue streams are generated through special sales channels with leading domestic construction companies such as Daewoo E&C, Samsung C&T, and Hyundai E&C.
- Business Expansion and Total Solution Provision: Haatz has expanded its business scope from kitchen ventilation to air purifiers, bathroom solutions, and small home appliances. This demonstrates its capability to provide comprehensive air quality management and living environment solutions for both residential and commercial facilities.Business Expansion and Total Solution Provision: Haatz has expanded its business scope from kitchen ventilation to air purifiers, bathroom solutions, and small home appliances. This demonstrates its capability to provide comprehensive air quality management and living environment solutions for both residential and commercial facilities.
- Target Industrie
- Residential Facilities: Kitchen ventilation, indoor air quality management, and bathroom environment improvement in apartments, officetels, and general households.Residential Facilities: Kitchen ventilation, indoor air quality management, and bathroom environment improvement in apartments, officetels, and general households.
- Commercial Facilities: Air purification and ventilation system installation in large spaces and multi-use facilities such as offices, businesses, stores, clinics, and sports facilities.Commercial Facilities: Air purification and ventilation system installation in large spaces and multi-use facilities such as offices, businesses, stores, clinics, and sports facilities.
- Construction Industry: Supply and installation of built-in kitchen appliances and ventilation equipment, including range hoods, cooktops, and ventilation systems, for new apartment and officetel construction projects.Construction Industry: Supply and installation of built-in kitchen appliances and ventilation equipment, including range hoods, cooktops, and ventilation systems, for new apartment and officetel construction projects.
- Interior and Remodeling Industry: Replacement and installation of kitchen and bathroom appliances and ventilation systems during interior design and remodeling of existing homes.Interior and Remodeling Industry: Replacement and installation of kitchen and bathroom appliances and ventilation systems during interior design and remodeling of existing homes.
- Major Markets
- South KoreaSouth Korea
- Certifications/Patents
- KS Certification: Holds KS certification for Heat Recovery Ventilators (KSB6879, first certified on 2014-10-15) and Ventilating Fans (KSC9304, first certified on 1992-12-21).KS Certification: Holds KS certification for Heat Recovery Ventilators (KSB6879, first certified on 2014-10-15) and Ventilating Fans (KSC9304, first certified on 1992-12-21).
- Green Technology Certification: Acquired green technology certification for individual ventilation system technology based on indoor air quality sensing, and green technology product verification certification.Green Technology Certification: Acquired green technology certification for individual ventilation system technology based on indoor air quality sensing, and green technology product verification certification.
- Patents: Obtained a patent for an air-purifying photocatalytic range hood (June 21, 2006). This technology extends filter lifespan and recirculates multi-stage purified air indoors. Holds a total of 37 patents.Patents: Obtained a patent for an air-purifying photocatalytic range hood (June 21, 2006). This technology extends filter lifespan and recirculates multi-stage purified air indoors. Holds a total of 37 patents.
- ISO 9001 Certification: Achieved ISO 9001 certification in 2002, meeting international standards for quality management systems.ISO 9001 Certification: Achieved ISO 9001 certification in 2002, meeting international standards for quality management systems.
- CE Mark: Obtained the European Community CE Mark in 1999, recognizing its global competitiveness.CE Mark: Obtained the European Community CE Mark in 1999, recognizing its global competitiveness.
- UL Certification: Acquired UL certification in 2001.UL Certification: Acquired UL certification in 2001.
- Japan S-Jet Mark: Obtained the Japan S-Jet safety standard mark in 1998, ensuring product reliability.Japan S-Jet Mark: Obtained the Japan S-Jet safety standard mark in 1998, ensuring product reliability.
- Awards: Received the Korea Consumer Award in the bathroom interior category (July 2024). Awarded the Minister of Environment Commendation for promoting eco-friendly technology and consumption, the Presidential Commendation on Product Safety Day, and the Korea Representative Excellent Company Certification (Manufacturing Sector).Awards: Received the Korea Consumer Award in the bathroom interior category (July 2024). Awarded the Minister of Environment Commendation for promoting eco-friendly technology and consumption, the Presidential Commendation on Product Safety Day, and the Korea Representative Excellent Company Certification (Manufacturing Sector).
Introduction
Location
456 Gangnam-daero, Gangnam District, Seoul, South Korea
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