A specialized automobile steering wheel manufacturer, maintaining a leading position in the domestic industry since its business inception in 2001 and continuously expanding into global markets.Aspecializedautomobilesteeringwheelmanufacturer,maintainingaleadingpositioninthedomesticindustrysinceitsbusinessinceptionin2001andcontinuouslyexpandingintoglobalmarkets.
Key Products/TechnologiesKeyProducts/Technologies
Specialization in the manufacturing of complete automobile steering wheel products.Specializationinthemanufacturingofcompleteautomobilesteeringwheelproducts.
Possession of advanced production technologies for high-value steering wheels, including heating and haptic functions.Possessionofadvancedproductiontechnologiesforhigh-valuesteeringwheels,includingheatingandhapticfunctions.
High-level technological capabilities and stringent quality control systems, allowing for a 0.1mm error tolerance in the production of precision safety components like steering wheels.High-leveltechnologicalcapabilitiesandstringentqualitycontrolsystems,allowingfora0.1mmerrortoleranceintheproductionofprecisionsafetycomponentslikesteeringwheels.
Capability for developing advanced steering wheels through continuous research and development and innovation activities.Capabilityfordevelopingadvancedsteeringwheelsthroughcontinuousresearchanddevelopmentandinnovationactivities.
Core AdvantagesCoreAdvantages
Maintenance of a leading position in the domestic steering wheel industry since its business commencement in 2001 and continuous growth.Maintenanceofaleadingpositioninthedomesticsteeringwheelindustrysinceitsbusinesscommencementin2001andcontinuousgrowth.
Demonstrated top-tier quality competitiveness through achieving Hyundai/Kia Quality 5-Star for three consecutive years and receiving the Hyundai Motor Group Chairman's Award in 2025.Demonstratedtop-tierqualitycompetitivenessthroughachievingHyundai/KiaQuality5-StarforthreeconsecutiveyearsandreceivingtheHyundaiMotorGroupChairman'sAwardin2025.
Securing excellence in ESG management, including environment, labor and human rights, ethics, and sustainable procurement, evidenced by the EcoVadis Gold Medal from a global sustainability rating agency, awarded to the top 5% of companies.SecuringexcellenceinESGmanagement,includingenvironment,laborandhumanrights,ethics,andsustainableprocurement,evidencedbytheEcoVadisGoldMedalfromaglobalsustainabilityratingagency,awardedtothetop5%ofcompanies.
Establishment of a global production and supply chain through the operation of overseas subsidiaries in Mexico, Vietnam, and Slovakia.EstablishmentofaglobalproductionandsupplychainthroughtheoperationofoverseassubsidiariesinMexico,Vietnam,andSlovakia.
Pursuit of a customer diversification strategy by leveraging excess production capacity following the relocation of the Wanju factory and the establishment of overseas subsidiaries, collaborating with automakers beyond Hyundai/Kia.PursuitofacustomerdiversificationstrategybyleveragingexcessproductioncapacityfollowingtherelocationoftheWanjufactoryandtheestablishmentofoverseassubsidiaries,collaboratingwithautomakersbeyondHyundai/Kia.
Efforts in technological innovation to prepare for the future mobility era, including the development of new material welding and joining technologies and the preparation for mass production of eco-friendly vehicle parts.Effortsintechnologicalinnovationtoprepareforthefuturemobilityera,includingthedevelopmentofnewmaterialweldingandjoiningtechnologiesandthepreparationformassproductionofeco-friendlyvehicleparts.
Target IndustrieTargetIndustrie
Automotive industry (including passenger cars and eco-friendly vehicles).Automotiveindustry(includingpassengercarsandeco-friendlyvehicles).
Major MarketsMajorMarkets
VietnamVietnam
SlovakiaSlovakia
Mexico, United StatesMexico,UnitedStates
Certifications/PatentsCertifications/Patents
Achieved Hyundai/Kia Quality 5-Star for three consecutive years.AchievedHyundai/KiaQuality5-Starforthreeconsecutiveyears.
Awarded EcoVadis Gold Medal by a global sustainability rating agency (top 5% of companies).AwardedEcoVadisGoldMedalbyaglobalsustainabilityratingagency(top5%ofcompanies).
Selected as a Youth-Friendly Strong Small Business by the Ministry of Employment and Labor.SelectedasaYouth-FriendlyStrongSmallBusinessbytheMinistryofEmploymentandLabor.
High-level technological capabilities and stringent quality control systems for precision steering wheel manufacturing.High-leveltechnologicalcapabilitiesandstringentqualitycontrolsystemsforprecisionsteeringwheelmanufacturing.
Research and development activities related to new material welding and joining technologies and eco-friendly vehicle parts.Researchanddevelopmentactivitiesrelatedtonewmaterialweldingandjoiningtechnologiesandeco-friendlyvehicleparts.
Introduction
Location
66 Wanjusandan 8-ro, Bongdong-eup, Wanju-gun, Jeonbuk State, South Korea
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Information
66 Wanjusandan 8-ro, Bongdong-eup, Wanju-gun, Jeonbuk State, South Korea