Information
179 Wonsi-ro, Danwon-gu, Ansan-si, Gyeonggi-do, South Korea
+82 31-491-2701
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Overview
- Summary
- DAEWON SANUP is a company that has led the Korean automotive seat industry since its establishment in 1968 [Database, 2]. It is a company that has grown with an endless passion and commitment to manufacturing the best automotive seats [Database, 8]. As Korea's first specialized automotive seat manufacturer, it is a company that ensures optimal comfort and safety for vehicle occupants. The company possesses accumulated know-how from over 50 years of experience as a specialized automotive seat manufacturer. Currently, the company aims to leap forward as a global mobility space solution specialist [Database, 19].DAEWON SANUP is a company that has led the Korean automotive seat industry since its establishment in 1968 [Database, 2]. It is a company that has grown with an endless passion and commitment to manufacturing the best automotive seats [Database, 8]. As Korea's first specialized automotive seat manufacturer, it is a company that ensures optimal comfort and safety for vehicle occupants. The company possesses accumulated know-how from over 50 years of experience as a specialized automotive seat manufacturer. Currently, the company aims to leap forward as a global mobility space solution specialist [Database, 19].
- Key Products/Technologies
- Automotive Seats: Provision of customized seat solutions for ease of movement and safety. Development and possession of functional seats suitable for off-road and leisure activities (e.g., camping, car camping). Ongoing development of lightweight functional seats (next-generation seats optimized for light/small vehicles, micro EVs, light PBVs). Offering practical seat solutions such as relax seats for minivans and stowable/detachable seats for maximizing luggage space. Manufacturing seats for various models including Kia Carnival, Niro, Stonic, EV3, EV4, and Morning.Automotive Seats: Provision of customized seat solutions for ease of movement and safety. Development and possession of functional seats suitable for off-road and leisure activities (e.g., camping, car camping). Ongoing development of lightweight functional seats (next-generation seats optimized for light/small vehicles, micro EVs, light PBVs). Offering practical seat solutions such as relax seats for minivans and stowable/detachable seats for maximizing luggage space. Manufacturing seats for various models including Kia Carnival, Niro, Stonic, EV3, EV4, and Morning.
- Seat Sponges: Production of seat sponges essential for automotive seat manufacturing [Database, 8].Seat Sponges: Production of seat sponges essential for automotive seat manufacturing [Database, 8].
- Core Technologies: Development of optimally comfortable seats through body pressure distribution technology, co-developed with the Korea Research Institute of Standards and Science (patent acquired). A pre-analysis verification system for developing products with organically integrated seat strength, structure, and function. Research into space-innovative seats that reflect future mobility trends and diverse customer needs. Capabilities in research planning, design, and structural hardening for securing future technologies related to vehicle electrification and autonomous driving seats. Efforts to expand patents for PBV mechanisms and electronic control technologies.Core Technologies: Development of optimally comfortable seats through body pressure distribution technology, co-developed with the Korea Research Institute of Standards and Science (patent acquired). A pre-analysis verification system for developing products with organically integrated seat strength, structure, and function. Research into space-innovative seats that reflect future mobility trends and diverse customer needs. Capabilities in research planning, design, and structural hardening for securing future technologies related to vehicle electrification and autonomous driving seats. Efforts to expand patents for PBV mechanisms and electronic control technologies.
- Core Advantages
- Over 50 Years of Accumulated Experience and Know-how: A deep history and expertise in leading the Korean automotive seat industry since its establishment in 1968 [Database, 2, 4].Over 50 Years of Accumulated Experience and Know-how: A deep history and expertise in leading the Korean automotive seat industry since its establishment in 1968 [Database, 2, 4].
- Future Mobility Response Technology: R&D capabilities for innovative seat systems and space solutions optimized for future mobility environments such as electric vehicles, autonomous vehicles, PBVs, and UAM.Future Mobility Response Technology: R&D capabilities for innovative seat systems and space solutions optimized for future mobility environments such as electric vehicles, autonomous vehicles, PBVs, and UAM.
- Strong R&D Investment and Patent Portfolio: Continuous technological innovation through an R&D Center, initially established in 1990 and relocated to a new facility in 2017. Holding 170 patents for seat and mechanism element technologies as of December 2021.Strong R&D Investment and Patent Portfolio: Continuous technological innovation through an R&D Center, initially established in 1990 and relocated to a new facility in 2017. Holding 170 patents for seat and mechanism element technologies as of December 2021.
- Robust Client Base and Global Production Hubs: Stable partnerships with major domestic automakers like Hyundai Motor and Kia. Establishment of subsidiaries in China, Russia, and Vietnam for local production and supply chain setup.Robust Client Base and Global Production Hubs: Stable partnerships with major domestic automakers like Hyundai Motor and Kia. Establishment of subsidiaries in China, Russia, and Vietnam for local production and supply chain setup.
- Highest Level of Quality and Safety Assurance: Operation of quality, environmental, and safety management systems through international certifications such as IATF16949, ISO14001, ISO45001, and ISO22301.Highest Level of Quality and Safety Assurance: Operation of quality, environmental, and safety management systems through international certifications such as IATF16949, ISO14001, ISO45001, and ISO22301.
- All-in-One System by Skilled Professionals: Provision of optimal systems and know-how by skilled professionals across product design, engineering, development, and manufacturing.All-in-One System by Skilled Professionals: Provision of optimal systems and know-how by skilled professionals across product design, engineering, development, and manufacturing.
- Target Industrie
- Automotive Industry: Application of seat solutions to various types of automobiles, including passenger cars, light/small vehicles, minivans, and off-road vehicles.Automotive Industry: Application of seat solutions to various types of automobiles, including passenger cars, light/small vehicles, minivans, and off-road vehicles.
- Future Mobility Industry: Provision of innovative seat and space solutions required for next-generation transportation, such as electric vehicles (BEV), purpose-built vehicles (PBV), autonomous vehicles, and urban air mobility (UAM).Future Mobility Industry: Provision of innovative seat and space solutions required for next-generation transportation, such as electric vehicles (BEV), purpose-built vehicles (PBV), autonomous vehicles, and urban air mobility (UAM).
- Major Markets
- South Korea, China, VietnamSouth Korea, China, Vietnam
- RussiaRussia
- Certifications/Patents
- Certifications: IATF16949 (Automotive Quality Management System). ISO14001 (Environmental Management System). ISO45001 (Occupational Health and Safety Management System). ISO22301 (Business Continuity Management System).Certifications: IATF16949 (Automotive Quality Management System). ISO14001 (Environmental Management System). ISO45001 (Occupational Health and Safety Management System). ISO22301 (Business Continuity Management System).
- Patents: Holding 170 patents for seat and mechanism element technologies as of December 2021. Numerous core technology patents for seat mechanisms and MPVs. Efforts to expand patents for PBV mechanisms and electronic control technologies. Acquisition of a patent for body pressure distribution technology, co-developed with the Korea Research Institute of Standards and Science.Patents: Holding 170 patents for seat and mechanism element technologies as of December 2021. Numerous core technology patents for seat mechanisms and MPVs. Efforts to expand patents for PBV mechanisms and electronic control technologies. Acquisition of a patent for body pressure distribution technology, co-developed with the Korea Research Institute of Standards and Science.
- Awards and Commendations: Presidential Commendation for Meritorious Workers on Labor Day in 2024. Dongtap Industrial Medal on Industrial Safety and Health Day in 2023. Silver Tower Industrial Medal on the 18th Automobile Day in 2021. 300 Million Dollar Export Tower on Trade Day in 2011. Jang Yeong-sil Award for Technology Development (VQ Stowable Seat Development) in 2006.Awards and Commendations: Presidential Commendation for Meritorious Workers on Labor Day in 2024. Dongtap Industrial Medal on Industrial Safety and Health Day in 2023. Silver Tower Industrial Medal on the 18th Automobile Day in 2021. 300 Million Dollar Export Tower on Trade Day in 2011. Jang Yeong-sil Award for Technology Development (VQ Stowable Seat Development) in 2006.
Introduction
Location
179 Wonsi-ro, Danwon-gu, Ansan-si, Gyeonggi-do, South Korea
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