Information
217 Dosan-daero, Gangnam District, Seoul, South Korea
+82 2-3444-7982
-
-
Overview
- Summary
- Brother Sangsa Co., Ltd. is a comprehensive sewing machine manufacturer in Korea, established in 1961. The company develops and manufactures sewing machines with excellent technology, exporting them globally in addition to domestic sales. It successfully localized sewing machines for the first time in Korea, contributing to the growth of the Korean sewing industry. Currently, the company produces and sells a diverse range of products, including household and industrial sewing machines, as well as office equipment such as fax machines, printers, and label printers. Celebrating its 60th anniversary in 2020, the company boasts a long history and tradition.Brother Sangsa Co., Ltd. is a comprehensive sewing machine manufacturer in Korea, established in 1961. The company develops and manufactures sewing machines with excellent technology, exporting them globally in addition to domestic sales. It successfully localized sewing machines for the first time in Korea, contributing to the growth of the Korean sewing industry. Currently, the company produces and sells a diverse range of products, including household and industrial sewing machines, as well as office equipment such as fax machines, printers, and label printers. Celebrating its 60th anniversary in 2020, the company boasts a long history and tradition.
- Key Products/Technologies
- Sewing Machines: Possesses product lines for household and industrial sewing machines. General sewing machines include models like JA1400 with 14 sewing functions, LS-2720 with 21 functions, and SF-100 with 8 functions. Electronic sewing machines feature a diverse lineup including FS60X, FS80X, C150VL, Innov-is A16, and Innov-is A150. The FS80X model offers automatic threading, speed control, 80 stitch patterns, and a safety guard. Embroidery machines include models like SUPER GALAXIE-2100, SUPER GALAXIE-3000, NV980D, LB6950, and professional single-head computer embroidery machines such as the PR600 series, PR655, PR1050X, and PR1055x. Special sewing machines like overlock, quilting, and semi-industrial machines are also provided.Sewing Machines: Possesses product lines for household and industrial sewing machines. General sewing machines include models like JA1400 with 14 sewing functions, LS-2720 with 21 functions, and SF-100 with 8 functions. Electronic sewing machines feature a diverse lineup including FS60X, FS80X, C150VL, Innov-is A16, and Innov-is A150. The FS80X model offers automatic threading, speed control, 80 stitch patterns, and a safety guard. Embroidery machines include models like SUPER GALAXIE-2100, SUPER GALAXIE-3000, NV980D, LB6950, and professional single-head computer embroidery machines such as the PR600 series, PR655, PR1050X, and PR1055x. Special sewing machines like overlock, quilting, and semi-industrial machines are also provided.
- Industrial Sewing Equipment: Offers industrial solutions including straight stitch, chain stitch, bartack, button attaching, buttonhole, and fully automatic sewing machines, with models like NEXIO S-7300A. Employs the world's first direct electronic feed dog (DIGIFLEX FEED) technology for high-quality sewing.Industrial Sewing Equipment: Offers industrial solutions including straight stitch, chain stitch, bartack, button attaching, buttonhole, and fully automatic sewing machines, with models like NEXIO S-7300A. Employs the world's first direct electronic feed dog (DIGIFLEX FEED) technology for high-quality sewing.
- Office Equipment: Includes fax machines, printers, label printers, multifunction devices, and scanners. The 'Label Touch' label printer highlights its laminating technology as a key differentiator against competitors.Office Equipment: Includes fax machines, printers, label printers, multifunction devices, and scanners. The 'Label Touch' label printer highlights its laminating technology as a key differentiator against competitors.
- Core Technologies: Direct development and manufacturing technology for sewing machines, a pioneering role in the localization of sewing machines, continuous R&D for sewing process automation, and the goal of providing specialized sewing solutions for the AI era.Core Technologies: Direct development and manufacturing technology for sewing machines, a pioneering role in the localization of sewing machines, continuous R&D for sewing process automation, and the goal of providing specialized sewing solutions for the AI era.
- Core Advantages
- Over 60 Years of History and Technology: Accumulated expertise in sewing machine development and manufacturing since its establishment in 1961, including successful localization and the first export to West Germany.Over 60 Years of History and Technology: Accumulated expertise in sewing machine development and manufacturing since its establishment in 1961, including successful localization and the first export to West Germany.
- Diversified Product Portfolio: Expansion of business beyond household and industrial sewing machines into office equipment (printers, fax machines, label printers) ensures a stable revenue structure.Diversified Product Portfolio: Expansion of business beyond household and industrial sewing machines into office equipment (printers, fax machines, label printers) ensures a stable revenue structure.
- Global Market Competitiveness and Export Experience: Demonstrated global competitiveness through exports to various countries, starting with the first export of sewing machines to West Germany. Notably, a high market share in the OA business sector in overseas markets.Global Market Competitiveness and Export Experience: Demonstrated global competitiveness through exports to various countries, starting with the first export of sewing machines to West Germany. Notably, a high market share in the OA business sector in overseas markets.
- Innovative Technology Development: Possession of proprietary technologies such as the world's first direct electronic feed dog (DIGIFLEX FEED) technology. Continuous investment in research for sewing process automation and AI-based solutions.Innovative Technology Development: Possession of proprietary technologies such as the world's first direct electronic feed dog (DIGIFLEX FEED) technology. Continuous investment in research for sewing process automation and AI-based solutions.
- Customer-Centric Service and Infrastructure: Enhanced customer satisfaction through the operation of nationwide stores and training centers, along with a systematic A/S system. Provision of sewing education services through the Sewing Factory Academy.Customer-Centric Service and Infrastructure: Enhanced customer satisfaction through the operation of nationwide stores and training centers, along with a systematic A/S system. Provision of sewing education services through the Sewing Factory Academy.
- Leading DIY Culture: Operates 'Sewing Factory' multi-shops, offering sewing machines, education, and materials in one place, thereby promoting DIY culture and attracting new customer segments.Leading DIY Culture: Operates 'Sewing Factory' multi-shops, offering sewing machines, education, and materials in one place, thereby promoting DIY culture and attracting new customer segments.
- Target Industrie
- Apparel and Sewing Industry: Personal garment creation and repair using household sewing machines, and large-scale apparel production and sewing processes with industrial sewing machines.Apparel and Sewing Industry: Personal garment creation and repair using household sewing machines, and large-scale apparel production and sewing processes with industrial sewing machines.
- DIY and Craft Industry: Support for various handicraft activities such as home fashion, quilting, and embroidery through educational infrastructure like Sewing Factory.DIY and Craft Industry: Support for various handicraft activities such as home fashion, quilting, and embroidery through educational infrastructure like Sewing Factory.
- Office Automation and Document Management Industry: Enhancement of office environment efficiency for businesses and individuals through OA office equipment (label printers, printers, etc.).Office Automation and Document Management Industry: Enhancement of office environment efficiency for businesses and individuals through OA office equipment (label printers, printers, etc.).
- Automotive Industry: Past history of establishing a joint venture, Korea Lucas Diesel Co., Ltd., with the British Lucas Group for automotive fuel injection nozzles.Automotive Industry: Past history of establishing a joint venture, Korea Lucas Diesel Co., Ltd., with the British Lucas Group for automotive fuel injection nozzles.
- Major Markets
- Global exports, China (establishment of a joint venture factory with Unicorn Sewing Machine Co., Ltd.)Global exports, China (establishment of a joint venture factory with Unicorn Sewing Machine Co., Ltd.)
- West Germany (first export of 1,800 sewing machines from Korea)West Germany (first export of 1,800 sewing machines from Korea)
- Certifications/Patents
- KS Mark Certification: Acquired KS mark certification from the Ministry of Commerce and Industry in 1973, a first in the household sewing machine industry.KS Mark Certification: Acquired KS mark certification from the Ministry of Commerce and Industry in 1973, a first in the household sewing machine industry.
- Electrical Appliance Safety and Electromagnetic Compatibility Certification: Obtained electrical appliance safety certification and electromagnetic compatibility certification in 1992.Electrical Appliance Safety and Electromagnetic Compatibility Certification: Obtained electrical appliance safety certification and electromagnetic compatibility certification in 1992.
- ISO9001 (Quality Management System) Certification: Acquired ISO9001 quality management system certification in 1998, demonstrating quality control capabilities.ISO9001 (Quality Management System) Certification: Acquired ISO9001 quality management system certification in 1998, demonstrating quality control capabilities.
- KC Safety Certification: Holds certification number YU07060-18001.KC Safety Certification: Holds certification number YU07060-18001.
- Voluntary Safety Confirmation Certification: Holds certification number JU071124-13001F.Voluntary Safety Confirmation Certification: Holds certification number JU071124-13001F.
- Presidential Iron Tower Order of Industrial Service Merit: Awarded the Presidential Iron Tower Order of Industrial Service Merit in 1983, contributing to national industrial development.Presidential Iron Tower Order of Industrial Service Merit: Awarded the Presidential Iron Tower Order of Industrial Service Merit in 1983, contributing to national industrial development.
- Export Tower Award: Busan Jeonggi Co., Ltd. surpassed $10 million in exports in 1979, receiving the Stone Tower Order of Industrial Service Merit. Myeongseong Mulsan Co., Ltd. received the $5 million Export Tower Award in 1989 and the $10 million Export Tower Award in 1990.Export Tower Award: Busan Jeonggi Co., Ltd. surpassed $10 million in exports in 1979, receiving the Stone Tower Order of Industrial Service Merit. Myeongseong Mulsan Co., Ltd. received the $5 million Export Tower Award in 1989 and the $10 million Export Tower Award in 1990.
- Technological Strengths: Development of the world's first direct electronic feed dog (DIGIFLEX FEED) technology. Product differentiation through laminating technology for label printers. R&D capabilities for sewing process automation and AI-based solutions.Technological Strengths: Development of the world's first direct electronic feed dog (DIGIFLEX FEED) technology. Product differentiation through laminating technology for label printers. R&D capabilities for sewing process automation and AI-based solutions.
Introduction
Location
217 Dosan-daero, Gangnam District, Seoul, South Korea
클릭하여 위치 살펴보기
