WOOREE E&L Co., Ltd. is a company established in 2008, focusing on LED BLU packages, lighting packages, and module businesses. It plays a key role in supplying products for mobile phones, laptop PCs, monitors, TV displays, and lighting to leading global display companies both domestically and internationally. The company possesses top-tier design and process technologies through continuous research and development. Recently, it has expanded its business portfolio by launching the health functional food brand 'Haroutine', positioning itself as a lifestyle company. Its goals include achieving global leadership in the LED sector and securing a successful position in the health-related market.WOOREEE&LCo.,Ltd.isacompanyestablishedin2008,focusingonLEDBLUpackages,lightingpackages,andmodulebusinesses.Itplaysakeyroleinsupplyingproductsformobilephones,laptopPCs,monitors,TVdisplays,andlightingtoleadingglobaldisplaycompaniesbothdomesticallyandinternationally.Thecompanypossessestop-tierdesignandprocesstechnologiesthroughcontinuousresearchanddevelopment.Recently,ithasexpandeditsbusinessportfoliobylaunchingthehealthfunctionalfoodbrand'Haroutine',positioningitselfasalifestylecompany.ItsgoalsincludeachievinggloballeadershipintheLEDsectorandsecuringasuccessfulpositioninthehealth-relatedmarket.
Key Products/TechnologiesKeyProducts/Technologies
Key product categories include BLU packages, lighting packages, LED modules, and next-generation Mini LED products.KeyproductcategoriesincludeBLUpackages,lightingpackages,LEDmodules,andnext-generationMiniLEDproducts.
The core business area is the supply of LED packages and Light Bars for display backlight units (BLU).ThecorebusinessareaisthesupplyofLEDpackagesandLightBarsfordisplaybacklightunits(BLU).
The company possesses production facilities for LED BLU products used in various display devices such as mobile phones, tablet PCs, laptops, monitors, and TVs.ThecompanypossessesproductionfacilitiesforLEDBLUproductsusedinvariousdisplaydevicessuchasmobilephones,tabletPCs,laptops,monitors,andTVs.
It holds diverse LED design and material process technologies, including optimal light extraction efficiency package design technology, high-reliability high-reflection technology, and uniform color mixing technology.ItholdsdiverseLEDdesignandmaterialprocesstechnologies,includingoptimallightextractionefficiencypackagedesigntechnology,high-reliabilityhigh-reflectiontechnology,anduniformcolormixingtechnology.
Capabilities include the development and supply of 180lm/W-class and world's highest 200lm/W-class middle-power LED packages, achieving industry-leading light efficiency.Capabilitiesincludethedevelopmentandsupplyof180lm/W-classandworld'shighest200lm/W-classmiddle-powerLEDpackages,achievingindustry-leadinglightefficiency.
Core AdvantagesCoreAdvantages
Robust technological expertise accumulated through continuous research and development in the LED package sector.RobusttechnologicalexpertiseaccumulatedthroughcontinuousresearchanddevelopmentintheLEDpackagesector.
Possession of core LED technologies such as optimal light extraction efficiency package design, high-reliability high-reflection technology, and uniform color mixing technology.PossessionofcoreLEDtechnologiessuchasoptimallightextractionefficiencypackagedesign,high-reliabilityhigh-reflectiontechnology,anduniformcolormixingtechnology.
Securing high quality competitiveness and production capacity through the introduction of a full process automation system and inspection equipment.Securinghighqualitycompetitivenessandproductioncapacitythroughtheintroductionofafullprocessautomationsystemandinspectionequipment.
Strengthening cost competitiveness and production capacity through the operation of local subsidiaries in China and Vietnam.StrengtheningcostcompetitivenessandproductioncapacitythroughtheoperationoflocalsubsidiariesinChinaandVietnam.
Establishment of a stable business foundation through strategic partnerships with global leading display companies.Establishmentofastablebusinessfoundationthroughstrategicpartnershipswithgloballeadingdisplaycompanies.
Selection as a key material original technology development company by the Ministry of Trade, Industry and Energy, supporting Micro LED commercialization development.SelectionasakeymaterialoriginaltechnologydevelopmentcompanybytheMinistryofTrade,IndustryandEnergy,supportingMicroLEDcommercializationdevelopment.
Anticipated competitive advantage in the display light source market due to the increasing importance of luminous flux performance in high-resolution and large-panel markets.Anticipatedcompetitiveadvantageinthedisplaylightsourcemarketduetotheincreasingimportanceofluminousfluxperformanceinhigh-resolutionandlarge-panelmarkets.
Target IndustrieTargetIndustrie
Display sector, including mobile phones, tablet PCs, laptops, monitors, and TVs.Displaysector,includingmobilephones,tabletPCs,laptops,monitors,andTVs.
Lighting industry through general lighting packages and modules.Lightingindustrythroughgenerallightingpackagesandmodules.
Future display market response through next-generation Mini LED technology.Futuredisplaymarketresponsethroughnext-generationMiniLEDtechnology.
Potential application in the automotive sector utilizing high-efficiency LED technology.Potentialapplicationintheautomotivesectorutilizinghigh-efficiencyLEDtechnology.
Entry into the health functional food market with the launch of the 'Haroutine' brand since 2021.Entryintothehealthfunctionalfoodmarketwiththelaunchofthe'Haroutine'brandsince2021.
Major MarketsMajorMarkets
China, Vietnam, JapanChina,Vietnam,Japan
EuropeEurope
United StatesUnitedStates
Certifications/PatentsCertifications/Patents
Signed a white LED patent license agreement with Germany's Osram.SignedawhiteLEDpatentlicenseagreementwithGermany'sOsram.
Through this agreement, secured usage rights for over 100 white LED patents filed by Osram in the US, Europe, China, and Japan.Throughthisagreement,securedusagerightsforover100whiteLEDpatentsfiledbyOsramintheUS,Europe,China,andJapan.
Achieved the resolution of essential patent issues for packaging and module businesses.Achievedtheresolutionofessentialpatentissuesforpackagingandmodulebusinesses.
Selected as a key material original technology development company by the Ministry of Trade, Industry and Energy, receiving approximately 4.5 billion KRW in support over seven years for Micro LED commercialization development.SelectedasakeymaterialoriginaltechnologydevelopmentcompanybytheMinistryofTrade,IndustryandEnergy,receivingapproximately4.5billionKRWinsupportoversevenyearsforMicroLEDcommercializationdevelopment.
Possession of continuous innovation-driven technology development capabilities.Possessionofcontinuousinnovation-driventechnologydevelopmentcapabilities.
Introduction
Location
79 Seonggok-ro, Danwon-gu, Ansan-si, Gyeonggi-do, South Korea
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Information
79 Seonggok-ro, Danwon-gu, Ansan-si, Gyeonggi-do, South Korea