Panasonic Korea Co., Ltd. is a wholly-owned subsidiary of Panasonic Corporation, established on November 10, 2000, for the distribution and customer management of Panasonic and Technics brand products in Korea. As a specialized manufacturer of home appliances and components, the company handles various electronic products, including household electrical appliances, system products, and digital cameras. Furthermore, it is expanding its business into B2B solutions, providing total solutions utilizing AI, IoT, and eco-friendly technologies. The company's fundamental philosophy is to contribute to improving the quality of life and social development globally through its business activities.PanasonicKoreaCo.,Ltd.isawholly-ownedsubsidiaryofPanasonicCorporation,establishedonNovember10,2000,forthedistributionandcustomermanagementofPanasonicandTechnicsbrandproductsinKorea.Asaspecializedmanufacturerofhomeappliancesandcomponents,thecompanyhandlesvariouselectronicproducts,includinghouseholdelectricalappliances,systemproducts,anddigitalcameras.Furthermore,itisexpandingitsbusinessintoB2Bsolutions,providingtotalsolutionsutilizingAI,IoT,andeco-friendlytechnologies.Thecompany'sfundamentalphilosophyistocontributetoimprovingthequalityoflifeandsocialdevelopmentgloballythroughitsbusinessactivities.
Key Products/TechnologiesKeyProducts/Technologies
The digital AV product lineup includes LUMIX S series and G series digital cameras (e.g., DC-S5GD-K, DC-S1M2GD), camcorders (HC-VX3), SD memory, and AV accessories. The Technics brand's premium class direct-drive turntable 'SL-40CBT' incorporates coreless direct-drive motor and new insulator technologies.ThedigitalAVproductlineupincludesLUMIXSseriesandGseriesdigitalcameras(e.g.,DC-S5GD-K,DC-S1M2GD),camcorders(HC-VX3),SDmemory,andAVaccessories.TheTechnicsbrand'spremiumclassdirect-driveturntable'SL-40CBT'incorporatescorelessdirect-drivemotorandnewinsulatortechnologies.
In the home appliance sector, the company offers massage chairs (EP-MAL1, EP-MAN1), electric razors, oral irrigators, hair dryers, bidets, electrolyzed water generators, dishwashers, irons (NI-LR002), vacuum cleaners (MC-DC10W, MC-WMD85, etc.), air circulators, telephones, earphones, and headphones. Beauty & health products include electrolyzed water generators, esthetic devices, shavers, oral care products, dryers, exercise equipment, massage chairs, and blood pressure monitors.Inthehomeappliancesector,thecompanyoffersmassagechairs(EP-MAL1,EP-MAN1),electricrazors,oralirrigators,hairdryers,bidets,electrolyzedwatergenerators,dishwashers,irons(NI-LR002),vacuumcleaners(MC-DC10W,MC-WMD85,etc.),aircirculators,telephones,earphones,andheadphones.Beauty&healthproductsincludeelectrolyzedwatergenerators,estheticdevices,shavers,oralcareproducts,dryers,exerciseequipment,massagechairs,andbloodpressuremonitors.
Business solutions encompass CCTV, POS systems, scanners, IP cameras, Toughbooks, projectors, broadcast camcorders, broadcasting equipment, and camera systems. The business direction involves providing solutions demanded by customers and society, from homes to businesses and public spaces.BusinesssolutionsencompassCCTV,POSsystems,scanners,IPcameras,Toughbooks,projectors,broadcastcamcorders,broadcastingequipment,andcamerasystems.Thebusinessdirectioninvolvesprovidingsolutionsdemandedbycustomersandsociety,fromhomestobusinessesandpublicspaces.
Other product categories include power tools, car audio systems, lamps, and various batteries such as Eneloop, Evolta, Alkaline, and Lithium. The company focuses on developing innovative technologies like nanoe™ technology for deodorization.Otherproductcategoriesincludepowertools,caraudiosystems,lamps,andvariousbatteriessuchasEneloop,Evolta,Alkaline,andLithium.Thecompanyfocusesondevelopinginnovativetechnologieslikenanoe™technologyfordeodorization.
Core AdvantagesCoreAdvantages
Over 90 years of accumulated technology and experience since its founding in 1918, forming the basis for product development and solution provision capabilities. Continuous efforts to realize the 'A Better Life, A Better World' vision, centered on improving customers' lives.Over90yearsofaccumulatedtechnologyandexperiencesinceitsfoundingin1918,formingthebasisforproductdevelopmentandsolutionprovisioncapabilities.Continuouseffortstorealizethe'ABetterLife,ABetterWorld'vision,centeredonimprovingcustomers'lives.
A strategy focused on providing total solutions, including downloads and services, in addition to hardware products, to create customized value for customers. A challenging corporate culture that creates new value through 'Cross-Value Innovation'.Astrategyfocusedonprovidingtotalsolutions,includingdownloadsandservices,inadditiontohardwareproducts,tocreatecustomizedvalueforcustomers.Achallengingcorporateculturethatcreatesnewvaluethrough'Cross-ValueInnovation'.
Securing future growth engines through an AI-based business transformation, with a strategic goal to shift 30% of total sales to AI-based hardware, software, and solutions by 2035. Efforts to enhance work efficiency and innovation by introducing the AI assistant service 'PX-AI' for 180,000 employees worldwide.SecuringfuturegrowthenginesthroughanAI-basedbusinesstransformation,withastrategicgoaltoshift30%oftotalsalestoAI-basedhardware,software,andsolutionsby2035.EffortstoenhanceworkefficiencyandinnovationbyintroducingtheAIassistantservice'PX-AI'for180,000employeesworldwide.
Expanding global B2B capabilities by strengthening B2B solution businesses in logistics, energy, and other sectors, moving beyond consumer electronics. Pursuing sustainable management by actively developing eco-friendly products and implementing global ESG management.ExpandingglobalB2BcapabilitiesbystrengtheningB2Bsolutionbusinessesinlogistics,energy,andothersectors,movingbeyondconsumerelectronics.Pursuingsustainablemanagementbyactivelydevelopingeco-friendlyproductsandimplementingglobalESGmanagement.
Successful establishment in the Korean market through a 'localization of management' strategy, achieving independent, autonomous, and self-reliant management. Strong market competitiveness based on robust brand recognition and diverse distribution channels.SuccessfulestablishmentintheKoreanmarketthrougha'localizationofmanagement'strategy,achievingindependent,autonomous,andself-reliantmanagement.Strongmarketcompetitivenessbasedonrobustbrandrecognitionanddiversedistributionchannels.
Target IndustrieTargetIndustrie
Extensive product supply and solution provision in the home appliance and component industry.Extensiveproductsupplyandsolutionprovisioninthehomeapplianceandcomponentindustry.
Contribution to the electrical, electronic, and semiconductor industries through various electronic components and devices.Contributiontotheelectrical,electronic,andsemiconductorindustriesthroughvariouselectroniccomponentsanddevices.
A leading role in the consumer electronics, camera, and video equipment industries.Aleadingroleintheconsumerelectronics,camera,andvideoequipmentindustries.
Application of solutions in various B2B industrial sectors, including logistics, energy, manufacturing, entertainment, retail, public services, avionics, automotive, and healthcare.ApplicationofsolutionsinvariousB2Bindustrialsectors,includinglogistics,energy,manufacturing,entertainment,retail,publicservices,avionics,automotive,andhealthcare.
Contribution to the environmental industry through eco-friendly housing facilities and energy management businesses, supplying household fuel cells, solar cells, storage batteries, LED lamps, and heat pumps.Contributiontotheenvironmentalindustrythrougheco-friendlyhousingfacilitiesandenergymanagementbusinesses,supplyinghouseholdfuelcells,solarcells,storagebatteries,LEDlamps,andheatpumps.
Major MarketsMajorMarkets
South Korea, JapanSouthKorea,Japan
Germany, United KingdomGermany,UnitedKingdom
United States, CanadaUnitedStates,Canada
AustraliaAustralia
Certifications/PatentsCertifications/Patents
Possession of various international certifications for its electronic products.Possessionofvariousinternationalcertificationsforitselectronicproducts.
Strengthening technological competitiveness through the ownership of various technology patents related to the LUMIX S series.StrengtheningtechnologicalcompetitivenessthroughtheownershipofvarioustechnologypatentsrelatedtotheLUMIXSseries.
Provision of 3-year free A/S and free cleaning services upon LUMIX S Series product registration as part of its customer service policy.Provisionof3-yearfreeA/SandfreecleaningservicesuponLUMIXSSeriesproductregistrationaspartofitscustomerservicepolicy.
Participation in technology standardization, contributing to the automotive industry's first HDR10+ certification in collaboration with Harman and Samsung Electronics.Participationintechnologystandardization,contributingtotheautomotiveindustry'sfirstHDR10+certificationincollaborationwithHarmanandSamsungElectronics.
Efforts to secure product differentiation through the development and application of proprietary technologies such as nanoe™ technology.Effortstosecureproductdifferentiationthroughthedevelopmentandapplicationofproprietarytechnologiessuchasnanoe™technology.
Introduction
Location
254 Seocho-daero, Seocho District, Seoul, South Korea