dhSteel Co., Ltd. is a specialized Korean steel material company established in 1988. Its main business involves the production and sale of Cold Heading Quality (CHQ) Wire and Cold Drawn (CD) Bar, essential metal materials for domestic industries. The company contributes to the development of various key domestic industries such as automotive, construction, machinery, and electronics by supplying critical component materials. In 2024, it acquired Eois, a 3D digital asset library and AI service company, expanding into the AI service business.dhSteelCo.,Ltd.isaspecializedKoreansteelmaterialcompanyestablishedin1988.ItsmainbusinessinvolvestheproductionandsaleofColdHeadingQuality(CHQ)WireandColdDrawn(CD)Bar,essentialmetalmaterialsfordomesticindustries.Thecompanycontributestothedevelopmentofvariouskeydomesticindustriessuchasautomotive,construction,machinery,andelectronicsbysupplyingcriticalcomponentmaterials.In2024,itacquiredEois,a3DdigitalassetlibraryandAIservicecompany,expandingintotheAIservicebusiness.
Key Products/TechnologiesKeyProducts/Technologies
Cold Heading Quality Wire (CHQ Wire): Wire rod processed to facilitate cold heading in subsequent processes. High-quality, multi-product wire used in the manufacturing of bolts, nuts, bearing balls, screws, and other automotive, general industrial machinery, and electronic components. The Chungju plant has an annual production capacity of 85,000 tons of heat-treated and non-heat-treated CHQ wire.ColdHeadingQualityWire(CHQWire):Wirerodprocessedtofacilitatecoldheadinginsubsequentprocesses.High-quality,multi-productwireusedinthemanufacturingofbolts,nuts,bearingballs,screws,andotherautomotive,generalindustrialmachinery,andelectroniccomponents.TheChungjuplanthasanannualproductioncapacityof85,000tonsofheat-treatedandnon-heat-treatedCHQwire.
Cold Drawn Bar (CD-Bar): Hot-rolled wire rod (Wire Rod) cold-drawn, cut, polished, and straightened. A product requiring a fine surface and precise machinability, primarily used for shafts in automotive parts and general industrial machinery parts.ColdDrawnBar(CD-Bar):Hot-rolledwirerod(WireRod)cold-drawn,cut,polished,andstraightened.Aproductrequiringafinesurfaceandprecisemachinability,primarilyusedforshaftsinautomotivepartsandgeneralindustrialmachineryparts.
Stainless Steel Wire (STS-Wire): STS Wire Rod processed through continuous drawing, bright annealing, etc.. Characterized by excellent surface quality and corrosion resistance, it is used for various applications including general-purpose, spring, scrubber, free-cutting, weaving, rope, and welding wires.StainlessSteelWire(STS-Wire):STSWireRodprocessedthroughcontinuousdrawing,brightannealing,etc..Characterizedbyexcellentsurfacequalityandcorrosionresistance,itisusedforvariousapplicationsincludinggeneral-purpose,spring,scrubber,free-cutting,weaving,rope,andweldingwires.
Production Facilities and Process Technology: Possesses 12 heat treatment facilities, including hydrogen bell furnaces (3 units) and STC (9 units), with a total annual heat treatment capacity of 144,720 tons. The pickling and coating process has 2 automatic lines with an annual capacity of 200,000 tons, and drawing facilities include 8 large Bull-Blocks, 7 medium G-Blocks, and 3 fine wire continuous drawing machines.ProductionFacilitiesandProcessTechnology:Possesses12heattreatmentfacilities,includinghydrogenbellfurnaces(3units)andSTC(9units),withatotalannualheattreatmentcapacityof144,720tons.Thepicklingandcoatingprocesshas2automaticlineswithanannualcapacityof200,000tons,anddrawingfacilitiesinclude8largeBull-Blocks,7mediumG-Blocks,and3finewirecontinuousdrawingmachines.
AI Service Division: Implements AI services utilizing image, video, and 3D data, achieving top-tier results in AI training data construction projects in Korea. Expanding its business scope by launching an AI fashion lookbook service from 2025.AIServiceDivision:ImplementsAIservicesutilizingimage,video,and3Ddata,achievingtop-tierresultsinAItrainingdataconstructionprojectsinKorea.ExpandingitsbusinessscopebylaunchinganAIfashionlookbookservicefrom2025.
Core AdvantagesCoreAdvantages
High-Quality and Multi-Product Production Capability: Manufactures high-quality cold heading quality wire through pickling/coating, drawing, and heat treatment technologies, and produces products with excellent cold formability using advanced heat treatment facilities like hydrogen bell furnaces. Established a multi-product production system to meet diverse customer demands.High-QualityandMulti-ProductProductionCapability:Manufactureshigh-qualitycoldheadingqualitywirethroughpickling/coating,drawing,andheattreatmenttechnologies,andproducesproductswithexcellentcoldformabilityusingadvancedheattreatmentfacilitieslikehydrogenbellfurnaces.Establishedamulti-productproductionsystemtomeetdiversecustomerdemands.
Production Efficiency and Cost Competitiveness: Achieved production rationalization and fixed cost reduction through the closure of the Yangsan plant and transition to a two-plant system (Chungju, Pohang). Enhanced cost competitiveness by differentiating products and improving energy efficiency at each plant.ProductionEfficiencyandCostCompetitiveness:AchievedproductionrationalizationandfixedcostreductionthroughtheclosureoftheYangsanplantandtransitiontoatwo-plantsystem(Chungju,Pohang).Enhancedcostcompetitivenessbydifferentiatingproductsandimprovingenergyefficiencyateachplant.
Stable Supply Chain and Market Position: One of the companies securing a significant market share in the domestic CHQ-Wire market. Established POSCO Mexico Wire Processing Center (POSCO-MVWPC) as a joint venture with POSCO, enabling global market penetration and stable raw material supply.StableSupplyChainandMarketPosition:OneofthecompaniessecuringasignificantmarketshareinthedomesticCHQ-Wiremarket.EstablishedPOSCOMexicoWireProcessingCenter(POSCO-MVWPC)asajointventurewithPOSCO,enablingglobalmarketpenetrationandstablerawmaterialsupply.
Continuous Technology Development and Eco-Friendly Management: A corporate culture that pursues continuous technology development and market leadership based on over 35 years of experience. Practices ESG management by participating in smart eco-factory construction projects, carbon emission reduction initiatives, and energy-saving technology projects. Demonstrated achievements in eco-friendly management by being selected as a 'Voluntary Energy Efficiency Excellent Workplace' in 2024 and winning the grand prize in the 'Energy Saving' category at the 'Republic of Korea Environmental Awards'.ContinuousTechnologyDevelopmentandEco-FriendlyManagement:Acorporateculturethatpursuescontinuoustechnologydevelopmentandmarketleadershipbasedonover35yearsofexperience.PracticesESGmanagementbyparticipatinginsmarteco-factoryconstructionprojects,carbonemissionreductioninitiatives,andenergy-savingtechnologyprojects.Demonstratedachievementsineco-friendlymanagementbybeingselectedasa'VoluntaryEnergyEfficiencyExcellentWorkplace'in2024andwinningthegrandprizeinthe'EnergySaving'categoryatthe'RepublicofKoreaEnvironmentalAwards'.
Future Growth Engine through New Business Expansion: Pursuing expansion into the AI service business through the acquisition of Eois, a 3D digital asset library and AI service company. Diversifying business areas with new technologies such as AI training data construction and the launch of an AI fashion lookbook service.FutureGrowthEnginethroughNewBusinessExpansion:PursuingexpansionintotheAIservicebusinessthroughtheacquisitionofEois,a3DdigitalassetlibraryandAIservicecompany.DiversifyingbusinessareaswithnewtechnologiessuchasAItrainingdataconstructionandthelaunchofanAIfashionlookbookservice.
Target IndustrieTargetIndustrie
Automotive Industry: Supplies CHQ wire and CD-Bar for manufacturing automotive components such as bolts, nuts, bearing balls, and screws.AutomotiveIndustry:SuppliesCHQwireandCD-Barformanufacturingautomotivecomponentssuchasbolts,nuts,bearingballs,andscrews.
Construction Industry: Supplies metal materials required for construction and infrastructure development.ConstructionIndustry:Suppliesmetalmaterialsrequiredforconstructionandinfrastructuredevelopment.
Machinery Industry: Supplies CHQ wire and CD-Bar for manufacturing general industrial machinery parts and shafts.MachineryIndustry:SuppliesCHQwireandCD-Barformanufacturinggeneralindustrialmachinerypartsandshafts.
Electronics Industry: Supplies metal materials used in the manufacturing of electronic components.ElectronicsIndustry:Suppliesmetalmaterialsusedinthemanufacturingofelectroniccomponents.
Shipbuilding Industry: Supplies wire rod necessary for shipbuilding.ShipbuildingIndustry:Supplieswirerodnecessaryforshipbuilding.
Household Goods Industry: Supplies stainless steel wire products such as scrubber wire.HouseholdGoodsIndustry:Suppliesstainlesssteelwireproductssuchasscrubberwire.
Major MarketsMajorMarkets
Europe (Seeking export expansion)Europe(Seekingexportexpansion)
Mexico (Market penetration and supply to North America through POSCO-MVWPC)Mexico(MarketpenetrationandsupplytoNorthAmericathroughPOSCO-MVWPC)
Certifications/PatentsCertifications/Patents
ISO 9001:2015 / KS Q ISO 9001:2015 (Quality Management System Certification)ISO9001:2015/KSQISO9001:2015(QualityManagementSystemCertification)
ISO 14001:2015 / KS I ISO 14001:2015 (Environmental Management System Certification)ISO14001:2015/KSIISO14001:2015(EnvironmentalManagementSystemCertification)
IATF 16949:2016 (Automotive Industry Quality Management System Certification, Pohang Plant)IATF16949:2016(AutomotiveIndustryQualityManagementSystemCertification,PohangPlant)
Selected as a 'Voluntary Energy Efficiency Excellent Workplace' in 2024 (Korea Energy Agency)Selectedasa'VoluntaryEnergyEfficiencyExcellentWorkplace'in2024(KoreaEnergyAgency)
Grand Prize at the '4th Chemical Accident Prevention and Management Plan Implementation Best Practice Sharing Contest' (Chemicals Accident Response Center, Ministry of Environment)GrandPrizeatthe'4thChemicalAccidentPreventionandManagementPlanImplementationBestPracticeSharingContest'(ChemicalsAccidentResponseCenter,MinistryofEnvironment)
Grand Prize in the 'Energy Saving' category at the '2023 Republic of Korea Environmental Awards'GrandPrizeinthe'EnergySaving'categoryatthe'2023RepublicofKoreaEnvironmentalAwards'
Awarded Minister of Environment Commendation in Green Management ESG Management category in 2023AwardedMinisterofEnvironmentCommendationinGreenManagementESGManagementcategoryin2023