BLUENIX Co., Ltd. is a specialized kitchen equipment manufacturer established in 1981, producing commercial refrigerators, freezers, ice makers, food waste disposers, and heat storage electric heaters. Domestically, the company sells its products under its own brand 'Lassele', while globally, it has established subsidiaries in China, Mexico, Vietnam, and the United States to expand its home appliance component business and product sales, operating as a global enterprise. The company actively pursues continuous new product development and innovation, focusing on advanced engineering and bio-environmental industries.BLUENIXCo.,Ltd.isaspecializedkitchenequipmentmanufacturerestablishedin1981,producingcommercialrefrigerators,freezers,icemakers,foodwastedisposers,andheatstorageelectricheaters.Domestically,thecompanysellsitsproductsunderitsownbrand'Lassele',whileglobally,ithasestablishedsubsidiariesinChina,Mexico,Vietnam,andtheUnitedStatestoexpanditshomeappliancecomponentbusinessandproductsales,operatingasaglobalenterprise.Thecompanyactivelypursuescontinuousnewproductdevelopmentandinnovation,focusingonadvancedengineeringandbio-environmentalindustries.
Key Products/TechnologiesKeyProducts/Technologies
Commercial Refrigerators/Freezers: A diverse product line including Premium Top Mount models (Full Door/Half Door), Deluxe Top Mount models (Full Door/Half Door/Glass Door), and Deluxe Bottom Mount models (Full Door/Glass Door). Specialized products such as the Undercounter S Series (Side Mount, Stainless Steel Door) are also available.CommercialRefrigerators/Freezers:AdiverseproductlineincludingPremiumTopMountmodels(FullDoor/HalfDoor),DeluxeTopMountmodels(FullDoor/HalfDoor/GlassDoor),andDeluxeBottomMountmodels(FullDoor/GlassDoor).SpecializedproductssuchastheUndercounterSSeries(SideMount,StainlessSteelDoor)arealsoavailable.
Kitchen Equipment and Environmental Systems: Production of various multi-purpose kitchen appliances such as ice makers, warming cabinets, meat agers, food dehydrators, dishwashers, salad tables, bakery refrigerators, bar refrigerators, and chef bases. Development of specialized products like multi-purpose food dehydrators (DY-H-Series: DY-70H, DY-110H, DY-220H, DY-330H).KitchenEquipmentandEnvironmentalSystems:Productionofvariousmulti-purposekitchenappliancessuchasicemakers,warmingcabinets,meatagers,fooddehydrators,dishwashers,saladtables,bakeryrefrigerators,barrefrigerators,andchefbases.Developmentofspecializedproductslikemulti-purposefooddehydrators(DY-H-Series:DY-70H,DY-110H,DY-220H,DY-330H).
Cooling and Preservation Technology: Hygienic and durable product design utilizing stainless steel materials for both interior and exterior. Indirect cooling methods for automatic defrosting and a germ-free, sanitary operating environment. An efficient cooling system that maintains uniform internal temperatures and quickly restores set temperatures even with frequent door openings.CoolingandPreservationTechnology:Hygienicanddurableproductdesignutilizingstainlesssteelmaterialsforbothinteriorandexterior.Indirectcoolingmethodsforautomaticdefrostingandagerm-free,sanitaryoperatingenvironment.Anefficientcoolingsystemthatmaintainsuniforminternaltemperaturesandquicklyrestoressettemperaturesevenwithfrequentdooropenings.
Insulation and Energy Efficiency Technology: Application of urethane foam doors to effectively block external heat and minimize internal cold air leakage. This technology helps maintain food freshness for extended periods and improves energy efficiency.InsulationandEnergyEfficiencyTechnology:Applicationofurethanefoamdoorstoeffectivelyblockexternalheatandminimizeinternalcoldairleakage.Thistechnologyhelpsmaintainfoodfreshnessforextendedperiodsandimprovesenergyefficiency.
Home Appliance Component Manufacturing Technology: Precision manufacturing technology for producing components for consumer appliances such as washing machines, dryers, refrigerators, and air conditioners, as a primary supplier to Samsung Electronics. Technical capability in supplying solar energy equipment components to NEXTracker.HomeApplianceComponentManufacturingTechnology:Precisionmanufacturingtechnologyforproducingcomponentsforconsumerappliancessuchaswashingmachines,dryers,refrigerators,andairconditioners,asaprimarysuppliertoSamsungElectronics.TechnicalcapabilityinsupplyingsolarenergyequipmentcomponentstoNEXTracker.
Core AdvantagesCoreAdvantages
Over 40 Years of Experience and Market Leadership: A long history and extensive know-how, having led the Korean kitchen equipment market since its establishment in 1981 through continuous new product development in commercial refrigeration and other areas.Over40YearsofExperienceandMarketLeadership:Alonghistoryandextensiveknow-how,havingledtheKoreankitchenequipmentmarketsinceitsestablishmentin1981throughcontinuousnewproductdevelopmentincommercialrefrigerationandotherareas.
Top-tier Brand and Service System in Korea: Establishment of its own brand 'Lassele' sales corporation in 1997 and a service corporation in 2000, building the industry's best A/S system and striving for enhanced customer satisfaction.Top-tierBrandandServiceSysteminKorea:Establishmentofitsownbrand'Lassele'salescorporationin1997andaservicecorporationin2000,buildingtheindustry'sbestA/Ssystemandstrivingforenhancedcustomersatisfaction.
Global Production and Sales Network: Establishment of production facilities starting with the first factory in China in 1997, followed by a second factory in China, and factories in Vietnam and Mexico, along with sales subsidiaries in the United States (Blue Air FSE, Daeyeong America), securing a worldwide production and sales footprint.GlobalProductionandSalesNetwork:EstablishmentofproductionfacilitiesstartingwiththefirstfactoryinChinain1997,followedbyasecondfactoryinChina,andfactoriesinVietnamandMexico,alongwithsalessubsidiariesintheUnitedStates(BlueAirFSE,DaeyeongAmerica),securingaworldwideproductionandsalesfootprint.
Innovative Technology Development and Eco-friendly Management Philosophy: The company's commitment, combining 'Blue ocean' and 'Techniques,' to 'pioneer new markets with advanced technology'. Efforts to maintain a safe working environment and a clean ecosystem by achieving zero accidents and incorporating eco-friendly features into business models and procedures.InnovativeTechnologyDevelopmentandEco-friendlyManagementPhilosophy:Thecompany'scommitment,combining'Blueocean'and'Techniques,'to'pioneernewmarketswithadvancedtechnology'.Effortstomaintainasafeworkingenvironmentandacleanecosystembyachievingzeroaccidentsandincorporatingeco-friendlyfeaturesintobusinessmodelsandprocedures.
Recognition of Technical Prowess through Major Corporate Partnerships: A track record of being recognized for its technical capabilities as a primary supplier of home appliance components to Samsung Electronics. A reliable technical supply capability as a primary partner for NEXTracker's solar energy equipment components.RecognitionofTechnicalProwessthroughMajorCorporatePartnerships:AtrackrecordofbeingrecognizedforitstechnicalcapabilitiesasaprimarysupplierofhomeappliancecomponentstoSamsungElectronics.AreliabletechnicalsupplycapabilityasaprimarypartnerforNEXTracker'ssolarenergyequipmentcomponents.
Target IndustrieTargetIndustrie
Food Service Industry: Supplying kitchen equipment such as refrigerators/freezers, ice makers, dishwashers, salad tables, and other items for commercial kitchen facilities in restaurants, cafes, and hotels.FoodServiceIndustry:Supplyingkitchenequipmentsuchasrefrigerators/freezers,icemakers,dishwashers,saladtables,andotheritemsforcommercialkitchenfacilitiesinrestaurants,cafes,andhotels.
Food Processing and Distribution Industry: Providing specialized equipment for food preservation and processing, including meat agers and food dehydrators.FoodProcessingandDistributionIndustry:Providingspecializedequipmentforfoodpreservationandprocessing,includingmeatagersandfooddehydrators.
Mass Catering and Large-scale Facilities: Supplying commercial refrigerators/freezers and kitchen equipment for large-scale catering facilities such as franchises, schools, and military bases.MassCateringandLarge-scaleFacilities:Supplyingcommercialrefrigerators/freezersandkitchenequipmentforlarge-scalecateringfacilitiessuchasfranchises,schools,andmilitarybases.
Home Appliance Industry: Supplying components for consumer appliances like washing machines, dryers, refrigerators, and air conditioners to major home appliance manufacturers such as Samsung Electronics.HomeApplianceIndustry:Supplyingcomponentsforconsumerapplianceslikewashingmachines,dryers,refrigerators,andairconditionerstomajorhomeappliancemanufacturerssuchasSamsungElectronics.
Renewable Energy Industry: Contributing to the renewable energy sector by supplying components for solar energy equipment.RenewableEnergyIndustry:Contributingtotherenewableenergysectorbysupplyingcomponentsforsolarenergyequipment.
Major MarketsMajorMarkets
China, VietnamChina,Vietnam
United States, MexicoUnitedStates,Mexico
Certifications/PatentsCertifications/Patents
ISO 14001 certification for establishing an environmental management system.ISO14001certificationforestablishinganenvironmentalmanagementsystem.
Designation as an INNO-BIZ company (Technology Innovation Small and Medium Business) by the Small and Medium Business Administration, recognizing its technological competitiveness.DesignationasanINNO-BIZcompany(TechnologyInnovationSmallandMediumBusiness)bytheSmallandMediumBusinessAdministration,recognizingitstechnologicalcompetitiveness.
Promotion to a World-Class Product Manufacturer for commercial refrigerators (Ministry of Knowledge Economy, 2010) and selection as a Next-Generation World-Class Product Manufacturer (Ministry of Commerce, Industry and Energy, 2004).PromotiontoaWorld-ClassProductManufacturerforcommercialrefrigerators(MinistryofKnowledgeEconomy,2010)andselectionasaNext-GenerationWorld-ClassProductManufacturer(MinistryofCommerce,IndustryandEnergy,2004).
Selection as an Export-Strong SME (Small and Medium Business Administration, 2010) and recipient of the '10 Million Dollar Export Tower' award, demonstrating export capabilities.SelectionasanExport-StrongSME(SmallandMediumBusinessAdministration,2010)andrecipientofthe'10MillionDollarExportTower'award,demonstratingexportcapabilities.
Selection as a Family-Friendly Certified Company (Ministry of Gender Equality and Family, 2014) and designation as a Public Procurement Service Self-Quality Certified Company (2013).SelectionasaFamily-FriendlyCertifiedCompany(MinistryofGenderEqualityandFamily,2014)anddesignationasaPublicProcurementServiceSelf-QualityCertifiedCompany(2013).
Selection as an Ever Green Environmental Certified Workplace (green grade/Ansan City's first company, 2011) for practicing eco-friendly management.SelectionasanEverGreenEnvironmentalCertifiedWorkplace(greengrade/AnsanCity'sfirstcompany,2011)forpracticingeco-friendlymanagement.
Selection as one of the 'Top 500 Small but Strong Companies to Work For' (Korea Technology Innovation Association, 2012).Selectionasoneofthe'Top500SmallbutStrongCompaniestoWorkFor'(KoreaTechnologyInnovationAssociation,2012).
Acquisition of UL Safety, UL Sanitation, and CE certifications for some products, ensuring global market competitiveness.AcquisitionofULSafety,ULSanitation,andCEcertificationsforsomeproducts,ensuringglobalmarketcompetitiveness.